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Secret, 3

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by MSTF, Portugal for Mitsubishi, within the category: Automotive.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil
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Guest commenter's picture

done exactly the same by bmw, it was even in archive if i remember

Guest commenter
john doe's picture

I found a link – and yes you are right. But the idea is different.
http://bldgblog.blogspot.com/2007/06/london-canyonlands-pt-2.html

john doe
Activity Score 1571
Art Director
matks's picture

Not that different, I'm afraid. Mix your playgrounds was much stronger and better. I don't know. So much great work and talent put to this and it's so close to such a well-known campaign. Shame. It proves that research is crucial. But frankly, you should know this BMW campaign without looking for it. It was in Archive, got awards, was exhibited internationally.

matks
Activity Score 476
Advertising
Dale's picture

Matks hit the nail on the head.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

The concept is different though the art direction isn't

Guest
djakuza's picture

that's true!

djakuza
Activity Score 517
Art Director
Plinio's picture

Muito boa a direcção de arte!
é pena que o produto esteja em pequena escala.
Mas esta mto bom!

Plinio
Rodrigo C.'s picture

Não é uma pena. É só outro público. Aliás, fora da América Latina é bem difícil ver o produto muito grande nos anúncios.

Rodrigo C.
CR_AD's picture

GOOD IDEA AND GOOD ILLUSTRATOR !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
picopalqlea's picture

GOOD IMITATION...

picopalqlea
Activity Score 999
STRTLRS's picture

Beautiful. Too bad the product is played down so much. A vibrant red truck would have done the trick.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

Muito bom....o segredo jà nao é um segredo:)

Guest commenter
Roger Daly's picture

Kind of "idea is bigger than the brand."

Roger Daly
Activity Score 355
Guest commenter's picture

excellent

Guest commenter
izmild's picture

Technology. Nature. Culture. Human. (in one car). Great art!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

copywriter.txt's picture

Photography and art direction quite remember the "BMW - Mix your playgrounds" series. But the idea is different here. And like it a lot.
Congratulations to MSTF crew.

copywriter.txt
Activity Score 828
Copywriter
Zeus's picture

AWESOME!!!

Zeus
Activity Score 906
somewhere
Guest commenter's picture

Vergonhoso como copiaram isto. Até vinha na capa da Archive!
Shame how they copied this. It was even in an Archive cover!

Guest commenter
Guest commenter's picture

Se reparar bem, verá que o conceito é completamente diferente.
Get closely and you see that the concept is tottaly different.

Guest commenter
buzzetcie's picture

GOOD JOB !!

www.buzzetcie.com

buzzetcie
Activity Score 30
directeur de création
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

to bad another copy from BMW

Guest commenter
Guest commenter's picture

to bad another copy from BMW (design your playground)

Guest commenter
Se7s's picture

That is what i called (execution) . . .

Se7s
Activity Score 20
Mint Advertising
Losvanvan's picture

bonito arte... pero ya hecho por BMW.

Losvanvan
Quique Flores's picture

Soares és o maior!

Quique Flores
Quique Flores's picture

Soares és o maior!

Quique Flores
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