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Secret, 2

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by MSTF, Portugal for Mitsubishi, within the category: Automotive.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil
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Highest Rated

capywriter's picture

guess the line is a bit Facebook-inspired... no?

Now seriously, do you really work in advertising? ;))

capywriter
Activity Score 5509
Copywriter at Freelance
m í t i c o's picture

Enoooooorme trabajo !!!
Genial ilustracion

http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
CR_AD's picture

GOOD IDEA AND GOOD ILLUSTRATOR !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
SeanMartin's picture

Love the illustration, but the copyline seems almost superfluous. But wow, what art.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
capywriter's picture

guess the line is a bit Facebook-inspired... no?

Now seriously, do you really work in advertising? ;))

capywriter
Activity Score 5509
Copywriter at Freelance
STRTLRS's picture

Fantastic visuals, but again, it's a shame the product's getting lost in all this. Don't be afraid to put a bright red or turquoise blue truck in there!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

minimaloid's picture

very nice artwork, but the pickup...

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
Guest commenter's picture

Ducaralho!

Guest commenter
kannroses's picture

nice art

kannroses
Activity Score 14
Art Director
Guest commenter's picture

excellent

Guest commenter
izmild's picture

Excellent. Culture, car, human in one.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest commenter's picture

Awesome idea. Great art. So-so typography.

Guest commenter
arvin's picture

supper art direction!

arvin
Activity Score 341
Zeus's picture

AWESOME!!!

Zeus
Activity Score 906
somewhere
Guest commenter's picture

Hello guys,

what do you think is the comm. idea behind this ad?
We discussed it in the office and we think:
A) With Mitsubishi you will be adventorous as Indiana Jones and you will be able to explore places that only Indiana Jones could have
B) Mitsubishi will take you to places that nobody esle have been before

I'd welcome if guys from MSTF Partners could reply.

Thanks :)

Marian

Guest commenter
Guest commenter's picture

Hi Marian!

We're glad to hear you. Your drive of thinking it's correct.
What we're really want to say is:
L220 is great 4x4. It's so powerfull that can get you to places so far, that
we really not sure if these places exists at all. In these cases, cities
that are legends. El Dorado, Atlantis and Shangri-la are cities that some
explorers tryed to find out and died (El Dorado for example).

Hope the explanation was enought.

Cheers!

Guest commenter
keddy's picture

El Dorado?

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

BrettHeart's picture

wow! stunning...

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

buzzetcie's picture

GOOD JOB !!

www.buzzetcie.com

buzzetcie
Activity Score 30
directeur de création
Guest commenter's picture

wowwwwwwwwwwwww............ nice visual.

Guest commenter
sudeer's picture

wow!.... nice .

sudeer
Activity Score 8
graphic designer
Shady Ali's picture

LOOK & FIND..... I can hardly see the car.

but awesome illustration :)

Shady Ali
Activity Score 26
Art Director at Media Partners Advertising |

Shady Ali

Lookie's picture

Where's the car?

Oh. There it is.

It's so CG... gawd.... haven't you guys seen enough cg in movies that you're all so suddenly impressed with this one? :p

Lookie
Kurtz's picture

Copied off a French ad campaign for jeep in Frace in 2004 or 2005

Ouch that burns !!!

Kurtz
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