Advertisement

No photoshop

Agency Network: 
Published/Aired: 
November 2011
Description: 

Print advertisment created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Ad without photo manipulation
See with your own eyes what Mitsubishi L200 Triton's stregth and endurance can do. And ad without any photo manipulation.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman
Art Directors: Erico Braga, Humberto Fernandez
Copywriters: Rafael Pitanguy, Alexandre Fabricio

Comments (14)

Log in or register to post comments

Highest Rated

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Sells the camera better than the car. Looks like it has no grip at all!

liny_77's picture
liny_77
Activity Score 206

stupid

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Sells the camera better than the car. Looks like it has no grip at all!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Yup! Totally agree on that one.

kleenex's picture
kleenex
Activity Score 50174

I am going to agree with you on this.

stickynotes's picture
stickynotes
Activity Score 1094

This ad is made for ad people. No one out there cares how a print motive has been made.
But I like the the name of this brazilian agency, though.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

yea mean thats REAL mud ?

suresh90's picture
suresh90
Activity Score 620

Dirty concept :P

stewart76's picture
stewart76
Activity Score 234

Agree. Ad for ad people.

Taylormade's picture
Taylormade
Activity Score 408

I don't think a truck in mud is really amazing enough that people would be impressed that the picture isn't retouched.

lixsmk1's picture
lixsmk1
Activity Score 79

It's true that the photography is near to perfect on this Mitubishi print ad. Have you seen the youtube video ?

http://www.youtube.com/mitsubishimotors

you might take back your words on the grip Jaap because it's more to do with the 3.5L Turbo Diesel engine strength and i guess thats the main thing you look at when your go for a strong diesel engine.

As for the concept: I would rate it basic, creatives could have been better.

andylefty's picture
andylefty
Activity Score 4535

Quite a meh concept.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

So we're saying that million or so testosterone-charged, Brazilian petrol heads would flick past this to the Sears Optical ad?

The Jobless Writer
Will Think for Salary

voyeur's picture
voyeur
Activity Score 10

So nice mud. Where can get it?

Karelgp's picture
Karelgp
Activity Score 123

Ok, me compro un smartphone para entender el aviso.

Advertisement