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Goat

Agency Network: 
Published/Aired: 
June 2017
Description: 

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.

Print advertisment created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Go Electric. New Outlander PHEV. The electric 4X4.

Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Art Director: Bill Queiroga
Copywriter: Guzera
Illustrator: D’avila Studios
Client Services: Carolina Barretto
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo, Natasha Grazia

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 51044

I pass.

kleenex's picture
kleenex
Activity Score 51044

I pass.

gabriel@5seis.com.ar's picture
gabriel@5seis.com.ar
Activity Score 44

Simple. Like it.

oxonic's picture
oxonic
Activity Score 613

On a first thought I liked it.
But on a second thought that this idea of electricity and animals may not be supported by some organizations that protect animals in areas where animals are treated with no rights or with no respect.

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