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Eyes

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Leo Burnett, Costa Rica for Mitsubishi, within the category: Automotive.

Caption

They will see something beautiful in you.

Advertising Agency: Leo Burnett Costa Rica
Executive Creative Director: Douglas Castro
Creative Director / Copywriter: David Carvajal
Art Director: Yoshua León
Photographer: Tadeuz Jalocha
Other additional credits: Jennifer Caldwell
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Guest's picture

Like it!

Guest
alexander_bickov's picture

His eyes I dont like :)

alexander_bickov
Activity Score 3279
Guest's picture

Instead of commenting each ad each day, send your work.

Guest
alexander_bickov's picture

Very soon, Guest (Do you have name?). I'll publish my works and ideas on my personal portfolio. Be patient :)

alexander_bickov
Activity Score 3279
ivan's picture

What's wrong with commenting? Please get off his back. I have to keep deleting your personal attacks.

ivan
Creative Director at Ads of the World
alexander_bickov's picture

Attacks?! Peace, brothers :) My critics applies to advertising, not to other people comments.

alexander_bickov
Activity Score 3279
Blashyrkh's picture

Admire your temper man. Just ignore those comments.

Blashyrkh
Activity Score 32890
Art Director
Reality Check's picture

A suggestion, Ivan: why don't you only allow registered comments on this site? This will perhaps lessen the chances of unruly "guest" comments.

Reality Check
Activity Score 2539
ivan's picture

Thank you! I tried it, it didn't work as expected. Some people prefer to stay anonymous. And I'll keep deleting off-topic, hate or any other comments posted by guests to make sure such comments do not interfere with a professional discussion.

ivan
Creative Director at Ads of the World
yctham's picture

It's no wrong commenting. It's wrong personal attack.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

yup.

Guest
Arkadiusz's picture

Lancer Evo is an excellent car. There are so many reasons to buy this car... So why they are doing it, why they are showing me this car as "prosthesis of attraction"?
Nobody who is buying the sports car wants to be identified with such figures. Wrong idea.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Ad_Man's picture

I agree with you. This is a hell of a car. The concept is ok for another car, not this. If you own a Lancer Evo speed is more important than the way you look in it.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

just write's picture

bad yar.... u might like his eyes.. but we dont like your brains...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Not a good ad. Awful writing. Awful idea.

Guest
Guest's picture

i like these.

Guest
Guest's picture

I think it's a new approach.... and make me laugh!! jajaja... cool!

Guest
Guest's picture

Evereybody picks a car as some kind of "prosthesis of attraction". A Fiat Panda will give yo everything you need for transportation, but you buy something "better". That´s a "hidden" truth.
Let´s be honest... you´re not signing for a rally trial, and there´s no chance to drive this car 200 km/h in the city. The status is important too.
I agree... I wouldn´t like to be identified with the figures in the ads.

Guest
Guest's picture

You think too much about the car, and the models, and... but you need to feel the ad... I think it's not perfect but when I see that It makes me laugh and I enjoy it.... I think it's different from the other car's ads, so for me it's a nice way to start the day.... with some cool ads that make me feel good!!

Guest
Arkadiusz's picture

Cool ad is not necessary good ad. I this case it isn't.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

great idea, let's make our prospects appear to be fug idiots. smooooooooth.

Guest
Raf-vp's picture

Nothing beautiful other than layout!

Raf-vp
Activity Score 46
Graphic Designer at Dubai
rolling.stone's picture

so should I buy this car, because people will begin to find me attractive

why I should not but some other car, if that car has better feature.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

nice and common, aways works well
i like it!

Guest
Guest's picture

Make me laugh

Guest
Guest's picture

IT'S AN old joke for male who use his car to pick up chicks and score points. it could be effective but there is nothing new here.

Guest
Guest's picture

great idea...but the guys arent ugly enough!!!

Guest
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