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Chimp

Campaign
Agency Network: 
Published/Aired: 
June 2017
Mitsubishi Print Ad - Chimp

Also From This Campaign 2

Description

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.

Print advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Caption

Go Electric. New Outlander PHEV. The electric 4X4.

Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Art Director: Bill Queiroga
Copywriter: Guzera
Illustrator: D’avila Studios
Client Services: Carolina Barretto
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo, Natasha Grazia
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Highest Rated

Siruly's picture

What is the thinking behind the use of animals? Is this not a rather tight rope to walk on because- animal activists?

Siruly
Activity Score 2
Art Director at birch
Data's picture

Brazil.. Brazil.. Brazil..

Data
Activity Score 315
Siruly's picture

What is the thinking behind the use of animals? Is this not a rather tight rope to walk on because- animal activists?

Siruly
Activity Score 2
Art Director at birch
Austin Video Production's picture

I'll remember that one.

Austin Video Pr...
Activity Score 1310
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