Advertisement

Boy

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by BBDO, Chile for Mitsubishi, within the category: Automotive.

Caption

Take care of your car, use original parts.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Marcelo Correa
Advertiser’s Supervisor: Cecilia Unanue
Illustrator: Silvio Vildosola
Account Manager: Virginia Girardin
Account Supervisor: Cesar Araya
Log in or register to post comments
Guest's picture

i dont get it.... ?!

Guest
Guest's picture

The ad is saying that if you don't use original parts, it will affect the rest of the car.

Guest
Guest's picture

thats because you are an idiot.

Guest
Guest's picture

ENTIENDO PERFECTAMENTE EL CONCEPTO
ESTE Y EL DEL PUERCO ESPÍN PARA MI SON LOS MEJORES!!!

Guest
Guest's picture

i couldn't understand. but there is something to explore, do you think this ad series realy help for the brand

Guest
anHiiieeta's picture

dude whats happening here? does this creative suggest we should leave all our work and sit staring at it to know wht its all about?

anHiiieeta
Activity Score 328
Art Director
Jupiter's picture

problem: my car won't start because of spark plug problem.
solution: here, i give you a my lighter.

errr...should it be the same item? like REAL vs FAKE...instead of candy/boy:-?

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

jponino's picture

too intellect in art to take people's attention

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
paumarques's picture

genial. m'encanta l'art i la volta que s'ha donat al concepte.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

sancoo's picture

它的意思应该是如果不用原厂零件的话,会连累到汽车其他的部件。就像小男孩会把整个车身的糖随意地吃掉一样,哪里被吃都有可能??

sancoo
Activity Score 9
AmOgodzzz's picture

Are you guys serious? It's not that hard to understand.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

Neither is algebra if you study long enough.

Guest
akshaysrikar's picture

i do understand the concept. its pretty good. but still got one question though.

why is the kid in the trunk?? why not somewhere else.

akshaysrikar
Activity Score 420
India
Guest's picture

An example of what we used to call "an art director's wet dream." Makes sense only to those who came up with it, and exists only to validate their own genius.

Guest
Guest's picture

Fuerza Chile, esto esta bueno, muy bueno!!!

Guest
Guest's picture

i dont get it too..am i an idiot too?

Guest
chanderjoshi's picture

Only for those who don't got it.... "rest don't take it otherwise :D"

When that kid will have all the candies one by one, the car image showing through candies will be destroy. Same with your car if you don't use original parts. That duplicate part will harm your entire car. As simple as that...

chanderjoshi
Activity Score 153
Other at Essence Communications
bobby666's picture

not award winning. not by any standard. so sorry guys.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

It's been done. And done better. This won at Cannes? Cannes is awarding borrowed ideas? That is really sad.

Guest
dollypoppin's picture

Im pretty upset with Cannes winners this year, really.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Featured Content

Latest Collections

Advertisement