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Speedometer

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Wax, United States for Mitchell Eye Centre, within the category: Professional Services.

Caption

Correct fuzziness.

Advertising Agency: WAX, USA
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
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Anonymous Author's picture

Sharp needle, unclear numeral; what the fuzz?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

LeeHarvey's picture

Absolutely agree AA! Epic fail.

LeeHarvey
Activity Score 3045
Creative Director
Roger Keynes's picture

Oh McGoo...! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Renjithtnair2003's picture

First thought........

Renjithtnair2003
Activity Score 233
Art Director at Clusters, Bangalore
shahidali's picture

This piece is an excellent example of the fact that Art direction cant compensate the lack of an idea

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

CuriousPencil's picture

I dunno. I think this was probably the idea that sold the client on the campaign, and it's not that through-the-floor-fallen. Eye only needs to be on one thing at once, and it makes sense in a way that it's the numbers. But y'know, this would work smoothlogically if the needle was fuzzy - that's the only thing that needs to be sharp. "Apart from your eyesight" etcetera.

I've just realised how advertisers are paying for this site. Free fucking ideas.

Ah well. They've made shit so far, why not.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Oh hang on.

"Correct Fuzziness" - as opposed to what - "Incorrect fuzziness" - what kind of exam IS this?

e t c e t e r a ....

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

很好 很强大

Guest
Guest's picture

BANG ON............

Guest
eminenz's picture

Bang on...

eminenz
Activity Score 73
Creative Director at Delhi, India
manumartin5's picture

blurred..
execution can be better. color scheme coool

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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