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Evidence

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by 22 Squared, United States for Mission Wolf, within the category: Public Interest, NGO.

Advertising Agency: 22squared, Tampa, USA
Creative Directors: James Rosene
Copywriter: James Rosene
Art Director: Danny Corrales
Illustration: Stock
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sneakyhands's picture

the fake call to action (library) is stronger than the real one (website).

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

The illustration is very eye-grabbing, especially with the faded red being the only real color in there. The gothic styled font can only be read if the image is at a good size, and the call to action (presumably their target call to action) of visiting their website is indeed drowned out by their "fictional" call to action of visiting a local library.

Definitely an interesting concept for what I presume is an organization that supports the protection of wolves, but the execution in having readers visit the website seems a bit lacking. Personally, I'd stand a better chance of viewing their website during a search for "wolves" or "protecting wolves" rather than seeing this ad first.

Guest
cperry's picture

favorite line out of all of them. But the font is hard to read

cperry
Activity Score 280
Pedestrian's picture

The only line that comes close to making sense.

Pedestrian
Activity Score 492
Guest's picture

I like the use of Gustav Doré's classic illustrations, but their significance, and the associated message, is lost on most people (e.g. anyone under 40, or with a limited knowledge of European art and storytelling). A little too obscure for most, especially in an age where children's books are illustrated by designers on computers using Adobe products and the latest "design psychology".

Guest
Jet Propulsion Lab's picture

The visual should be paying off the "man's hatred" part, not the "children's section."

A freshman mistake.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

i have a really comfortable pair of wolf-fur socks. i REALLY like them. i want a wolf-fur cap too!
owooooooooooooooo!!! save me!

Guest
rogerroger's picture

i have a wolf-fur toque. it's fab-wolf-ular!

rogerroger
Activity Score 80
Guest's picture

These ads are almost as annoying as Jet Propulsion Lab's "freshman mistake" comment.

Guest
Guest's picture

bad

Guest
rogerroger's picture

so it's agreed - lets kill the wolves. hooray!

rogerroger
Activity Score 80
Guest's picture

So where did these dps run? The wolves don't need my money if they have enough to be running dps.

Guest
Guest's picture

Ahhh. So nice to read the jobless message boards.

Guest
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