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Carriageworks

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by M&C Saatchi, Australia for Miroslav, within the category: Fashion.

Caption

Quality best appreciated up close.
Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Producer: Louis Molines
Assistant Producer: Simone McNair
Retoucher: Limehouse
Photographer: Jamie McFadyen
Print Producer: Josephine Panetta
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arvin's picture

SICK!

arvin
Activity Score 341
lahaff's picture

This is so bad that it's good.

lahaff
Activity Score 1518
Copywriter
kleenex's picture

Was everyone drunk and wasted when they created these ads??? Negative stars from me If I could.

kleenex
Activity Score 51110
Web Designer/Developer
MindDrift's picture

I think the agency was going for a "worst ad in history" record. -

MindDrift
Activity Score 1170
Graphic Designer
somecopywriter's picture

Truly, truly terrible.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Nike Diesel's picture

Sorry but I think this a great campaign. The claim is perfect.

Nike Diesel
Activity Score 13630
Art Director
gonndo's picture

Departing from one of the most bizarre executions that I've ever seen, the idea remains in there...,
is not a bad one, but is not a great one either...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

naghihimutuc's picture

On the guy's wtface: much laughter. :D
I get the idea but i'm not all the way there with the imagery. Still, funny as hell, is what.

naghihimutuc
Activity Score 82
BLOODY FOOL's picture

whats wrong with saatchi?

BLOODY FOOL
Activity Score 199
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