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Miracle seesaw

Agency Network: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by FCB, Germany for Miracel Whip, within the category: Food.

Only 4,9% fat.

Advertising Agency: Draftfcb Hamburg, Germany
Creative Directors: Bill Biancoli, Katrin Flügel
Art Director: Jula Böhm
Copywriter: Martin Magnet
Photographer: Stephan Försterling

Comments (43)

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Highest Rated

Guest's picture
Guest

fantastic

Guest's picture
Guest

nice

missed my turn's picture
missed my turn
Activity Score 426

Ha, simple.

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

seems to be a magnetic work!

®'s picture
®
Activity Score 131

cute!

Guest's picture
Guest

love it!

bill_boonie's picture
bill_boonie
Activity Score 115

smart

Guest's picture
Guest

Nice. Smart. Reminds you of Fiery Fries, but it's different.

Guest's picture
Guest

woaaa i want fries!!! :9

Disco Munky's picture
Disco Munky
Activity Score 3890

Hate to have to "bring the noise" (in a physics sense) but even full fat ketchup wouldn't tip that chip over. If that's how we're doing it now, then we should just eat chips and butter because a little dap of that won't tip the chip over so why would it make my head swell and give me chest pains.

C'mon people. This isn't that good.

Cute, not good.

"stay low, move fast"

Doin' it for the points

desailly's picture
desailly
Activity Score 470

Agreed. As I've said before, advertising should always be literal.

Come on, people.

Guest's picture
Guest

Douche Bag!

Disco Munky's picture
Disco Munky
Activity Score 3890

Clever. You must be a writer.

"stay low, move fast"

Doin' it for the points

BulbheaD's picture
BulbheaD
Activity Score 254

Typo: 4(comma)9

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

hey douchebag, they use commas instead of periods in Europe. Grab a clue.

uncletui's picture
uncletui
Activity Score 65

yes........

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Done at least 100 times since 1980.

Guest's picture
Guest

contrived

Guest's picture
Guest

so done! nothing new

Guest's picture
Guest

Done before. Comunication Arts and Archive.

monicamexico's picture
monicamexico
Activity Score 830

Why not "95% fat free".

Guest's picture
Guest
Guest's picture
Guest

It seems like everything light (beer, cola, food) are all using this approach.
It would be nice to see something new in this category.

sertanarig's picture
sertanarig
Activity Score 14

i like it..

Guest's picture
Guest

shit

shakejazz's picture
shakejazz
Activity Score 16

gud shit

Guest's picture
Guest

Really nice... conveys the point of being low on fat really well...
Danda

Guest's picture
Guest

excellent!

Guest's picture
Guest

nice. like it.

niffob's picture
niffob
Activity Score 94

Very Nice.

Guest's picture
Guest

like the man said..... doucheeeeeeeeee bag

Disco Munky's picture
Disco Munky
Activity Score 3890

Seeing as you said this from way at the back of the class I'm only guessing you're talking to me, no?

The ad doesn't make sense. Period.

If you did this and feel that my comment was unjustified then by all means, speak on it. But if you're just going to jump in late and say some rubbish because you see the bigger kids doing it, then save it.

dick.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

I don't see where this makes little sense. It's a see-saw metaphor. By not toppling the would-be lighter end of the fry, it illustrates that this is a light mayo. That's the selling message, that's the product benefit. Go buy some. What else is there to understand?

--THE GUEST

Disco Munky's picture
Disco Munky
Activity Score 3890

The metaphor is inaccurate and I'm slightly drunk.

True story.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

freakin creatives.

Schizzy's picture
Schizzy
Activity Score 203

It's a nice idea, but the art feels a little too contrived.

But what do I know? I'm only a writer.

Guest's picture
Guest

fantastic

ORISHAS76's picture
ORISHAS76
Activity Score 344

se ha visto demasiado esta idea

joancordoves.blogspot.com

Guest's picture
Guest

Me: Hey, Disco Munky.

DM: What?

Me: Shut the FUCK up!

Disco Munky's picture
Disco Munky
Activity Score 3890

DM: *puts finger on "me's" lips* shhhhhh........don't fight it.

"Me": But it hurts inside

DM: You know you want it.

"Me": *Turns head to one side* Hold me.

DM: I'll do more than that *Licks finger*

"Me": But it's not even my birthday.

DM: Hold still

"Me": It's your clumsy digits!

DM: I said hold still. OW!

"Me": Work it in there....awww yeah...that's it..................

And Boom goes the dynamite!

Doin' it for the points

Guest's picture
Guest

very neat advertising...

http://www.whatcom.it

Guest's picture
Guest

ㅇ_ㅇ.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7323

Nice. But those fries look too "good" to eat.

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