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Miracle seesaw

Agency Network: 
Published/Aired: 
December 2009
Miracel Whip Print Ad -  Miracle seesaw

Description

Print advertisement created by FCB, Germany for Miracel Whip, within the category: Food.

Caption

Only 4,9% fat.

Advertising Agency: Draftfcb Hamburg, Germany
Creative Directors: Bill Biancoli, Katrin Flügel
Art Director: Jula Böhm
Copywriter: Martin Magnet
Photographer: Stephan Försterling
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Highest Rated

Guest's picture

fantastic

Guest
Guest's picture

nice

Guest
missed my turn's picture

Ha, simple.

missed my turn
Activity Score 426
Senhora Kolossa's picture

seems to be a magnetic work!

Senhora Kolossa
Activity Score 483
Jung von Matt
®'s picture

cute!

®
Activity Score 131
Art Director
Guest's picture

love it!

Guest
bill_boonie's picture

smart

bill_boonie
Activity Score 115
icandi communication
Guest's picture

Nice. Smart. Reminds you of Fiery Fries, but it's different.

Guest
Guest's picture

woaaa i want fries!!! :9

Guest
Disco Munky's picture

Hate to have to "bring the noise" (in a physics sense) but even full fat ketchup wouldn't tip that chip over. If that's how we're doing it now, then we should just eat chips and butter because a little dap of that won't tip the chip over so why would it make my head swell and give me chest pains.

C'mon people. This isn't that good.

Cute, not good.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

desailly's picture

Agreed. As I've said before, advertising should always be literal.

Come on, people.

desailly
Activity Score 470
Copywriter
Guest's picture

Douche Bag!

Guest
Disco Munky's picture

Clever. You must be a writer.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

BulbheaD's picture

Typo: 4(comma)9

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

hey douchebag, they use commas instead of periods in Europe. Grab a clue.

Guest
uncletui's picture

yes........

uncletui
Activity Score 65
photographer
Conceptual-eyes's picture

Done at least 100 times since 1980.

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

contrived

Guest
Guest's picture

so done! nothing new

Guest
Guest's picture

Done before. Comunication Arts and Archive.

Guest
monicamexico's picture

Why not "95% fat free".

monicamexico
Activity Score 830
Guest's picture
Guest
Guest's picture

It seems like everything light (beer, cola, food) are all using this approach.
It would be nice to see something new in this category.

Guest
sertanarig's picture

i like it..

sertanarig
Activity Score 14
Graphic Designer |

http://www.sertanarig.com.tr

Guest's picture

shit

Guest
shakejazz's picture

gud shit

shakejazz
Activity Score 16
crayons advertising
Guest's picture

Really nice... conveys the point of being low on fat really well...
Danda

Guest
Guest's picture

excellent!

Guest
Guest's picture

nice. like it.

Guest
niffob's picture

Very Nice.

niffob
Activity Score 94
Art Director
Guest's picture

like the man said..... doucheeeeeeeeee bag

Guest
Disco Munky's picture

Seeing as you said this from way at the back of the class I'm only guessing you're talking to me, no?

The ad doesn't make sense. Period.

If you did this and feel that my comment was unjustified then by all means, speak on it. But if you're just going to jump in late and say some rubbish because you see the bigger kids doing it, then save it.

dick.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

I don't see where this makes little sense. It's a see-saw metaphor. By not toppling the would-be lighter end of the fry, it illustrates that this is a light mayo. That's the selling message, that's the product benefit. Go buy some. What else is there to understand?

--THE GUEST

Guest
Disco Munky's picture

The metaphor is inaccurate and I'm slightly drunk.

True story.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

freakin creatives.

Guest
Schizzy's picture

It's a nice idea, but the art feels a little too contrived.

But what do I know? I'm only a writer.

Schizzy
Activity Score 203
Copywriter
Guest's picture

fantastic

Guest
ORISHAS76's picture

se ha visto demasiado esta idea

joancordoves.blogspot.com

ORISHAS76
Activity Score 344
Guest's picture

Me: Hey, Disco Munky.

DM: What?

Me: Shut the FUCK up!

Guest
Disco Munky's picture

DM: *puts finger on "me's" lips* shhhhhh........don't fight it.

"Me": But it hurts inside

DM: You know you want it.

"Me": *Turns head to one side* Hold me.

DM: I'll do more than that *Licks finger*

"Me": But it's not even my birthday.

DM: Hold still

"Me": It's your clumsy digits!

DM: I said hold still. OW!

"Me": Work it in there....awww yeah...that's it..................

And Boom goes the dynamite!

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

very neat advertising...

http://www.whatcom.it

Guest
Guest's picture

ㅇ_ㅇ.

Guest
kurtberengeiger's picture

Nice. But those fries look too "good" to eat.

kurtberengeiger
Activity Score 7323
Copywriter
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