Agency Network: 
April 2012

For the blind a simple daily trip can turn into a maze. The MIRA Guide Dogs make sure they get to their destination without ever taking a wrong turn.

Print advertisment created by Publicis, Canada for MIRA Foundation, within the category: Public Interest, NGO.

MIRA | Guide Dogs for the Blind. Donate at

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Conception & Art Direction: Bogdan Truta
Illustrator: Bogdan Truta

Comments (7)

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vote4pedro's picture
Activity Score 4601

The logo looks like Obey Giant.

mmackinven's picture
Activity Score 1608

Haha that's so true.

everartz's picture
Activity Score 7613


| everartz |

kleenex's picture
Activity Score 50204

ads do not work for me.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Overly simplistic 'solution'... so, lacks any emotional connection.

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Activity Score 1023

This ad works for me. Because it's so clean and simple graphically, I think I'd notice it. And I do get an emotional connection -- it easily gets my brain seeing a blind guy without a guide dog trying to find somewhere to relax with his ice cream. I think it's great.

But if it only works like that for a small number of people, then maybe it's not the ad to go for -- and the comments above might suggest it's not working for enough people.

OnepunchMan's picture
Activity Score 7

Those guys are true genius ! but I hate those sneaky dogs.