Keep black strong, 3

Agency Network: 
June 2008

Print advertisment created by TBWA, France for MIR Black, within the category: House, Garden.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse

Comments (14)

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Prof's picture
Activity Score 1449

Cute and all, but not gold-worthy in my opinion.

Quite really.

MCP's picture
Activity Score 231

Not at all, especially when it was done, same idea and everything before. Can't remember what the product was but it was a bull's face made out of a black wool jersey - also 'keeps black strong'.
Done done done.

DaveAd's picture
Activity Score 16
Wordnerd's picture
Activity Score 6692

I like it a lot. this is a cute, entertaining campaign for a detergent that doesn't claim to save the world. well done and i don't see the bulls face you describe is the same idea

flavourfish's picture
Activity Score 125

A bull in clothing wouldnt be "the same" for me.
I would like to see the ad with the bull. I think this is good and original.

mishkaa's picture
Activity Score 296

oooo i don't get it.

maybe i am sleepy.....

Vege Pop's picture
Vege Pop
Activity Score 84

I love the amount of weird stories in these ads!! TBWA/Paris you have done it again!!!

Congrats with the gold in Cannes!

Disco Munky's picture
Disco Munky
Activity Score 3890

A French agency promoting "Blackness"??....oh wait it's for detergent. They can keep on, keeping on.


Doin' it for the points

Tapper's picture
Activity Score 490

fking crazy

Strip. Strip. Strip.

Kateter's picture
Activity Score 2029

the only target this really works for is cannes jury.

for the rest of the general public it's exactly what it's suppose to get rid off: crap.

leaking bucket.'s picture
leaking bucket.
Activity Score 136

These are great. Nice and fresh.

Does anyone have a link for the "bull" ad?

thirty6chambers's picture
Activity Score 1464

This is just eye candy. That's it. Not much of an idea here. So they came up with another way to say "keep your clothes looking black" and then did a ton of see-say/pun visuals. Props on the execution though. Shouldn't have won a Gold unless there was some sort of "craft" category...

obladis's picture
Activity Score 298

Fucking crazy nice and new!

I think this is the best print of the year. Again TBWA/paris create a new lenguage for prints. Congratulation.

slim's picture
Activity Score 1047

ethereal art direction ... this is the 'Thai SPCA' of 2008