Comments (39)

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Guest's picture


Guest's picture

Mmmmmm, cute girl!! got her telephone?

rolling.stone's picture
Activity Score 2741

dude why dont u coantact the agency, lol :)

nice ad


~ Quite obviously, I have gathered no moss ! ~

Guest's picture


Guest's picture

Are football players known for fighting?
Forced Disconnect.

Emanresu's picture
Activity Score 2148

Maybe the line could use some reworking? One may argue that war paint comes in many different shapes, sizes and colors. War tribes apply it in preparation for battle. However, with the horizontal dashes under the eyes, I thought football at first too—as would anyone familiar with the sport. In football though, it is seen as something done for mere intimidation. How do you improve upon the ad, especially when the model is so pleasing to the eyes, but the line leaves some like "what?"

Guest's picture

had exactly the same idea, REJECTED.

Olafski001's picture
Activity Score 1193

very nice!
soooo simple yet never seen it before

Guest's picture

luv it vinode!!

mikeelrapido's picture
Activity Score 1929

I love her look! Great foto!


tamer samy's picture
tamer samy
Activity Score 681


Guest's picture

The only thing that bothers me is that she has too much make up, You don't put an anti-aging creme on a face all covered with make up

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Simple and great

Guest's picture

Good idea. But the retouching/color work on the girls is not great.

maashookshee's picture
Activity Score 414

idea is great .. i agree the face is funny .. respect

silvi's picture
Activity Score 4172

i agree the face most be more natural, without makeup.
But idea is cool, simple and clear.

Guest's picture

fighting and football are two different sports.
Help me out here??

or do some fighters do this?

Guest's picture

yes... as one guy (or gal) earlier mentioned, tribal warriors in the past have long used war paint for intimidation or ceremonial purposes.

football adapted it (sports is the closest thing we have to war... except war itself). just look at the All Blacks team and their dance before the game starts.

i think this ad is appropriate, especially since the area under the eyes is a key area where our dark eye rings/eyebags and age show.

Sydney based jake's picture
Sydney based jake
Activity Score 115

cleave ad, great model shot too.

Guest's picture

tribal warriors have long since painted their faces to look more intimidating... it's the football folks who have adapted that idea.

alexander_bickov's picture
Activity Score 3279


enzo.doc's picture
Activity Score 73

i got the same idea some years ago for nivea.
my ex creative director failed it...

i hope to meet him when i driving!

everartz's picture
Activity Score 7613

excellent! way to go Gulf Marcom!!

| everartz |

jackmancer2017's picture
Activity Score 6992

nice chin hair

Guest's picture

Ok, coming from Bahrain, this is not soooo bad.

Guest's picture

I hope that everyone here are joking.
I think it'terrible...
Fight aging = warrior????


Juan Cabral's picture
Juan Cabral
Activity Score 709

Hot model.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Nothing new. 3/10

Fony's picture
Activity Score 11


Guest's picture

u spelled aging wrong

Guest's picture

excellent work team @ Gulf Marcom


Guest's picture

great!simple and immediate!

Guest's picture

Yuck! Who is the dude who didn't even bother to brush up the skin detail of the model. u can see clearly the fine hairs near her lips and chin. Well... if they didn't bother giving the model 'a facial' before the shoot... thats the least a designer would have done.

Guest's picture

Eye black as it's used in modern sports has nothing to do with tribal war paint or intimidation of any kind. It's used under the pretense that it reduces glare from the sun or stadium lights in a player's eyes due to the fact that light is attracted to the dark strips and away from the eyes themselves.

Guest's picture

What is the name of the model? It's beautiful...

Guest's picture

Is she mad about ageing? Should we tell women ageing is an enemy? You shouldn't fight ageing. Maybe you could protect yourself from the effects it causes by fighting these effects. Women are crazy all around the world because we keep saing that getting older is bad, is terrible. No one says there is happiness in elderly life. So, if you want to sell a product to correct the "imperfections" life causes naturaly, please, do it without calling women stupid, or creating an image that doesn't get even closer to the way they see the world. Women fightins? Girls with boxe gloves or army lotion painting? That's not much feminine. Their idea of women power is totaly incorrect.
And, by the chance: is she old enough to combat ageing? She is nearly a teenager.

fondafo's picture
Activity Score 418

Great idea!

Temple's picture
Activity Score 11337

A 20 year old model fighting anti-ageing. Kill this ad.

ffffffwhat's picture
Activity Score 261

I agree with Temple. This ad makes no sense. And what is the football reference for?