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Become Someone Else, 1

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Photographer: Cyclopes-Photo.com

Print advertisement created by Love, Lithuania for Mint Vinetu, within the category: Media.

Caption

Become Someone Else. Pick your hero at Mint Vinetu

Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
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Highest Rated

carlo's picture

this is the best of 'em all... hahaha really nice.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

carlo's picture

this is the best of 'em all... hahaha really nice.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

Themadartist1972's picture

i think i have seen it before but i don't remember the headline. still a good campaign and art direction

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Adwait's picture

Do such ads work?

i agree that the approach, execution and copy are bang on, but would you pick up a book up because you want to be someone else?

I wouldn't.

The campaign's fun, but i doubt it would result in any real sales. Apologies if I'm being the party pooping client, but wasn't it David Ogilvy who said "Sell or..."

Adwait
Activity Score 29
Copywriter
adbot's picture

Adwait, I imagine the ads are attempting to attract people who already read, to that specific bookstore. I read everyday but I don't read fiction so the ads don't strike me. However, my wife is an avid fiction reader and I know that, when she's involved in a book, she identifies heavily with the main character—this is what good writing does and Mint Vinetu specializes in CLassic Literature (very good writing). So I think this series is spot on, it speaks to people who will understand the sentiment and associate that feeling with Mint Vinetu.

There's another shot at the ads here: http://www.ibelieveinadv.com/2011/04/20071/

adbot
Activity Score 42
Billoughsby's picture

Maybe the proximity of page to face should tell us that this is more symbolic than literal -- about assuming another life, and not about looking at type on a page.

Anyway, it's simple and stylish. Admirably achieved.

Billoughsby
Activity Score 5144
Art Director |

That's it.

joelapompe's picture
joelapompe
Activity Score 3853
goranflr's picture
goranflr
Activity Score 259
Copywriter
asenyo's picture

done a thousand times!

asenyo
Activity Score 64
Universidad Diego Portales
RandomRoamer's picture

Seen it before - but still like it.

Think it would have been better if they used foreground perspective so that it looked like the person really was reading and not just shoving their head inside the book.

RandomRoamer
Activity Score 42
Copywriter
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