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Pieces, Radio

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Dentsu, Argentina for Minicuotas Ribeiro, within the category: Retail Services.

Caption

Have what you want, in tiny payments.

Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Directors: Walter Onorato, Diego Duprat
Art Directors: Walter Onorato, Julio Ortellao, Natalia Zaidman
Copywriter: Diego Duprat
Illustrator: Steady Lab
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Highest Rated

Guest's picture

Even before the Harley ad, basically the same concept was done with an awesome photo of a US Air Force jet parked on the tarmac with all of it's bombs, missiles and ammo laid out in front of it.
This is old.

Guest
morse's picture

This suggest I will get the product piece by piece which isn't something I want. Visual is interesting. Reminds me of this Harley Davidson campaign. http://adsoftheworld.com/media/print/harley_davidson_keith_red

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Boxey's picture

Instantly reminded me of the same campaign.

Boxey
Activity Score 8879
Melaleuca In-House
Guest's picture

being that literal instantly qualifies you as an excellent junior account-executive intern assistant.

Guest
CuriousPencil's picture

Couldn't have said it better myself. Wonder if the idea comes with coffee when I want it, and "No, I'm going to stay late to do some filing" ?

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

Yeah it's one of those "not entirely new" ideas but merely a new sort of communication with the idea. I do like it, but that's it.

jackmancer2017
Anonymous Author's picture

Hats off to the Harley Davidson ad.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

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Guest's picture

Harley Davidson = Customize your motorcycle. Minicuotas Ribeiro = Pay the products in tiny payments. Like $100 / 10 month = $10 a month.
People are so stupid to understand.

Guest
Boxey's picture

We get that the strategy is different. But the visual device is so similar that it feels like a rip.

Boxey
Activity Score 8879
Melaleuca In-House
Boxey's picture

That doesn't necessarily mean you stole the visual idea, just that someone else got there first.

Boxey
Activity Score 8879
Melaleuca In-House
kurtberengeiger's picture

It's a visually interesting series of advets, for whatever that's worth...
http://thingsorganizedneatly.tumblr.com/

kurtberengeiger
Activity Score 7323
Copywriter
Shingo's picture

idea is very nice, visual interesting

Shingo
Activity Score 408
shutupandgrind's picture

Love the idea, you just used the wrong products to execute it with. The kitchen appliances makes sense, the bike and the stereo doesn't. Obviously people are gonna want their stereo in one piece. I get that it's for effect, but it just doesn't work at the moment. With another execution, I think this could potentially be a great campaign.

shutupandgrind
Activity Score 27
Berghs School of Communication/The Academy of Art
Guest's picture

Even before the Harley ad, basically the same concept was done with an awesome photo of a US Air Force jet parked on the tarmac with all of it's bombs, missiles and ammo laid out in front of it.
This is old.

Guest
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