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Roof

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Bcube, Italy for Mini, within the category: Automotive.

Caption

* Warning: The roof is not painted.
That's why you can get it an incredible price.

Advertising Agency: Bcube, Milano, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Directors: Maria Piccinini, Giovanni Greco
Copywriters: Martino Lapini, Enrico Pasquino
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Highest Rated

Anonymous Author's picture

*roof unpainted
would suffice. asterisk allows extraneous words to be omitted.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Charit Tissera's picture

What's so differentiating upon an unpainted roof? They could have talked about something else!!

Charit Tissera
Activity Score 23
Graphic Designer at GreenLeavesStudios
FourT6and2's picture

They're not trying to differentiate the Mini by saying it's roof is unpainted. They're using the "fact" that the roof is "unpainted" to explain why the car is affordable.

FourT6and2
Activity Score 218
Student
Billoughsby's picture

At first I was iffy about this set. Eventually, though, I came around. This takes an ironic, bemused view of all the miserable hard-scrabble advertising strategies you see in retail during this recession. It dares smile at catastrophe, or rather, the way some clients and agencies handle catastrophe. It's satiric. I like that.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Dzsoi's picture

Count me in!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
jackmancer2017's picture

Again a false headline. Roof is painted white. Sorry, but that's common sense.

jackmancer2017
Anonymous Author's picture

*roof unpainted
would suffice. asterisk allows extraneous words to be omitted.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shortafella's picture

not...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Cladman's picture

i like it.

Cladman
Activity Score 74
Creative Director at Johnson/Gray Advertising
velle's picture

I really love this set - very simple, very effective.

velle
Activity Score 1550
Copywriter
Guest's picture

Agree with anonymous author.

Guest
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