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Rocker, 5

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by BBDO, Italy for Mini, within the category: Automotive.

Caption

Rock legends by mini.
Check out if you're a real rocker on mini.it

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roman-schwienbacher.com's picture

i just can't look at them anymore.

roman-schwienba...
Activity Score 1021
Photographer
philippertl's picture

Same with me. And always strange headlines. Do you have to be in the mini community to understand those?

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

ivan's picture

Now, is it boring for you or you don't understand it?

ivan
Creative Director at Ads of the World
philippertl's picture

I might have been a bit too fast with my judgement, didn't check out the others. Don't get me wrong, mini ads are mostly very good, but I think I have seen too many already and I don't like a product being over-campaigned. It becomes unreal.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

roman-schwienbacher.com's picture

exactly..
be creative and do not copy yourself, others will do it for yourself.

roman-schwienba...
Activity Score 1021
Photographer
Stigset's picture

Where is the alice cooper one ?

Stigset
Activity Score 1454
Art Director
Eugens's picture

queen

Eugens
Activity Score 2624
Copywriter
Stigset's picture

I got that, but they made one with alice cooper, I was wondering why that wasn't there

Stigset
Activity Score 1454
Art Director
Corona Raymaker's picture

Wow. This one is even worse than the other 4.
On the whole, this campaign sucks so much to me, that it can even compare with JvM's last Mini-Overload.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Dick Huges's picture

This italian agency does the worst possible work for Mini. It amazes me how bad can they be in every single campaign. And is such a nice brand. Just put the car there and write 2 words. Will be better then those countless attempts of doing something "creative" that is just crap.

Dick Huges
Activity Score 937
Copywriter
Rog's picture

Agree, Dick. What is it with Italian agencies?
Is it Italy's market/mindset/perceptions?
This is first-idea-thinking for ad students, let alone professionals.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

lorsdana's picture

not even the target will get it at first

lorsdana
Activity Score 81
Graphic Designer
klaussnow's picture

quite frankly I'm getting bored of mini, get over yourself dudes...again and again and again with same stuff

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Shut Theory's picture

queeeeen off hearts, queen of hearts, queen of hearts, queen of hearts, queen of.., queee...quee queee qu... would you stop already!!!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Corona Raymaker's picture

Hehehe, agree.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

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