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Rain

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Plantage, Germany for Mini, within the category: Automotive.

Caption

Coming Soon. The New Mini Cabrio. Always Open.

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Highest Rated

Guest's picture

really good work. it's simple. it's to the point. it looks good. you get it immediately.
unlike some of the other shit that gets posted on the site.

Guest
Guest's picture

one of the oldest ideas on the book when it comes to convertible cars.

Guest
kurtberengeiger's picture

Agreed.

kurtberengeiger
Activity Score 7323
Copywriter
Rabubi's picture

These are really uninteresting.

Rabubi
Activity Score 560
Copywriter
WhiteSlip's picture

it is persuading not to buy mini cabrio.

WhiteSlip
Activity Score 365
Whatsamatta U's picture

open to wat?? sorry if its a dumb ques bt im unable to understand!

Whatsamatta U
Activity Score 34
Copywriter |

zero bata sanata

Guest's picture

what a problem this car.

i^m a junior copywriter and i have no job, probably, because the lobby (like this) ...

maybe people with a flaming hair always or smile because the wind, you now, the speed and wind....
something "good"it can work.

excuse mi inglsh.
soy chileno

thanks.

Guest
Dale's picture

Maybe I'm revealing a bit too much about my web browsing history but the headline and image is a bit of a cheap shot. Ha ha. See what I did there? Almost as lazy as the ad.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

NastyJester's picture

Yeah, the image is taken straight from the cover of Throat Gaggers 4.

NastyJester
Activity Score 740
Copywriter
Guest's picture

comming soon? it looks as if its too late - someone came ... bukakke ruined my car

Guest
remotedt's picture

agreed,,, i think they spelled it wrong though ;)

remotedt
Activity Score 92
graphic designer
Guest's picture

First idea fot this brief

Guest
Guest's picture

Simple idea. Well executed. works for me.

Guest
Rob Renzo's picture

Nice work. Always Open to what life throws at us. The rest of the campaign is good too.

Rob Renzo
Activity Score 14
Guest's picture

i really like it. the look in her eyes. it's a bit crazy. like all mini drivers secretly are.

Guest
MatMad's picture

straight forward. not much thinking needed to understand. get's your attention. means it works, no?

MatMad
Activity Score 28
jeann's picture

it is actually not that bad.
despite the fact that they make the ad to be a slice of life - awful truth perhaps,
but i have to agree with MatMad, it did gets your attention. (:
in the aftermath, it will be up to how the audience wanna interpret or decipher the ad.

jeann
Activity Score 107
LASALLE College of the Arts
just write's picture

In this whole campaign i Have question.. that this car is open to WHAT??????? all the creatives are focused on mini... then y is the branding line "always open" it should hav been "MINI"...

just write
Activity Score 651
Copywriter at Banyantree communications
capywriter's picture

It's a cabrio.... you get it? 'open'
Anyone noticed these ads are 'open' as well: the border of the ad on top is missing. That's not a coincidence...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

they ok

Guest
Guest's picture

ahhhh c'mon. it's pretty. pretty shitty.

Guest
Guest's picture

really good work. it's simple. it's to the point. it looks good. you get it immediately.
unlike some of the other shit that gets posted on the site.

Guest
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