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Highway Patrol

Agency Network: 
Published/Aired: 
December 2010
Description: 

To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Print advertisment created by FCB, New Zealand for Mini, within the category: Automotive.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge

Comments (8)

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surecreator's picture
surecreator
Activity Score 31

does this mean people who is taking test drive are allowed break the traffic rule as at night there is no1 to catch them? not working for me..

Guest's picture
Guest

It's kind of cheeky, while still sort of saying what people who enjoy driving really think: night time driving can be a lot of fun, because a lot of the stressors of the day time driving aren't there.

Dzsoi's picture
Dzsoi
Activity Score 8532

I like it. Just a small adjustment I would suggest: you don't need an image-like headline 'Drive when no one's around.' - the ad is about test drives, not driving in general.
'Smooth test drives at night.' or something like that will do it.

jackblack's picture
jackblack
Activity Score 2357

Can you say Time magazine?

everartz's picture
everartz
Activity Score 7613

what the hell is this!!

| everartz |

Guest's picture
Guest

wonderful

MidasTouch's picture
MidasTouch
Activity Score 1024

I don't get it.
One more way to introduce unjustified sex in an add?...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture
Manoma
Activity Score 1108

No far to have the same opinion..
even i like the visual...

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