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Agency Network: 
Published/Aired: 
September 2011
Mini Print Ad -  Fun

Description

Print advertisement created by Y&R, Portugal for Mini, within the category: Automotive.

Caption

The Mini John Cooper works 211hp.

Advertising Agency: Y&R, Portugal
Creative Directors: Pedro Ferreira, Judite Mora
Art Director: João Rocha
Copywriter: Sofia Moutinho
Account manager: Maria João Pires
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Bill Me Now's picture

Nice enough artwork, but the concept is a bit of a yawn. Wake me up when we get there...

Bill Me Now
Activity Score 180
artyduran's picture

I think it was Land Rover that did the same thing but the execution was better.

artyduran
Activity Score 1582
Copywriter
love neck's picture

yes land did it!

love neck
Activity Score 50
Jackbr's picture

Think more...

Jackbr
Activity Score 1500
Art diretor |

JackBR

Toll Fuhrer's picture

The F1 tracks are a common metaphors used in advertising communications.
Seen it many a times.

Toll Fuhrer
Activity Score 29
Creative Director
hoozn's picture

Uhm... what?

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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