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Door

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Bcube, Italy for Mini, within the category: Automotive.

Caption

* Warning: one door is upside down.
That's why you can get it at an incredible price.

Advertising Agency: Bcube, Milano, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Directors: Maria Piccinini, Giovanni Greco
Copywriters: Martino Lapini, Enrico Pasquino
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Guest's picture

Better without the asterisk.

Guest
Guest's picture

Is it actually upside down, or backwards?

Guest
Guest's picture

Doesn't look upside down to me. Looks like it opens the wrong way.

Guest
Guest's picture

u'r right. it's not upside down.

Guest
Guest's picture

You seem to have a great expertise, Im impressed.

Guest
Guest's picture

Poor. doesn't have to be here.

Guest
thedesignaddict's picture

Squandered opportunity.

thedesignaddict
Activity Score 5403
Art Director at Freelance
firebug's picture

nice copy......i like it

firebug
Activity Score 1113
Guest's picture

Volkswagen? Lemon.

Guest
Guest's picture

Ragazzi... fate ridere con ste campagne.

Guest
andyStock's picture

I agree with thedesignaddict - there is a fantastic idea here, but the execution lets the idea down.

And yes, the door is back-to-front, not upside-down.

andyStock
Activity Score 666
Dzsoi's picture

Yep, concept confused with this dissonance between copy and visual. Maybe 'one door is installed reverse' or something like that.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
andyStock's picture

To be fair, seeing as the ad is from Italy it may have just been lost in translation. Perhaps upside down and back to front translate to a similar word in Italian?

andyStock
Activity Score 666
Guest's picture

This ad should be upside down!! If you don't know what butterfly doors you should not make an ad! You are stupid!! Your upside down!

Guest
velle's picture

Them poor non-native English speakers*...
*me included.

velle
Activity Score 1550
Copywriter
Guest's picture

I've seen this outdoor in Italy, and it was actually written "installed reverse", they haven't translated it properly.
Take it easy, guys, this is Ads of the World, and not all of them are in English, right?
Anyway, I love this campaing.

Guest
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