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Cyclists

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Print advertisement created by FCB, New Zealand for Mini, within the category: Automotive.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge
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jackmancer2017's picture

I really don't get it.

jackmancer2017
Guest's picture

there are no cyclist on the road at night.

Guest
gioborde's picture

oh wow!, so difficult to get, really. I would have never come to that.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Glut's picture

the point of doing a test drive is to know the car, its functions, confort, etc.
But mainly enjoying the ride, with no rush or place to get at a certain time.
That´s why i don´t get why it will be better for me not to have this to cyclist on the road.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Guest's picture

kids shoud be ban from this sight D•• A•••

Guest
Guest's picture

Note to self: Buy Nintendo Wii

Guest
Manoma's picture

This one doesn't go...

Manoma
Activity Score 1108
Copywriter
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