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Courage

Campaign
Agency Network: 
Published/Aired: 
July 2008
Mini Print Ad -  Courage

Also From This Campaign 2

Description

Print advertisement created by Lowe, Switzerland for Mini, within the category: Automotive.

Caption

Courage. Take a test drive.

Advertising Agency: Lowe, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / Retouching: Linus Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Matteo Lonati, Laura Müller
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Prof's picture

Spiders creep me out :(

should have been done less creepy, i think.

even so ... i don't like it.

Prof
Activity Score 1449
Copywriter |

Quite really.

Marcela Cáceres's picture

Courage? i don't think that is the best adjective...

Marcela Cáceres
Activity Score 108
wildbore's picture

old!

wildbore
Activity Score 749
Creative Director at - - -
elgrillo's picture
elgrillo
Activity Score 26
Art Director at Hello
sloppy4's picture

works better for the nissan

sloppy4
Activity Score 1492
vwray81's picture

Yeah it works much better for any SUV for that matter. To show off it's off-road capabilities.

But it doesn't make sense for a car like the Mini Cooper.

vwray81
Activity Score 256
Art Director
Fabian Kirner's picture

Thanks. That´s what I was about to say...

Fabian Kirner
Activity Score 270
Creative Director
sparky's picture

I love it. but didnt know it had been done before

sparky
Activity Score 454
Copywriter at M&C Saatchi
Farfa's picture

This is my car "Biscottina"
I love it!!!

Farfa
Activity Score 109
Art Director at Freelance
Frits Harkema's picture

A Spider. Thought that was Fiat. Or Alfa. Or Maserati. But not Mini Cooper S.

Frits Harkema
Activity Score 713
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