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Vibe's picture

pretty interesting

Vibe
Activity Score 230
Art Director
truecopy's picture

Not bad. Gives out the messsage right.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

balaazs's picture

coool
really cool

balaazs
Activity Score 66
Copywriter
whitespace's picture

Nice.

I wouldn't be in 10 metres of the vase though.

whitespace
Activity Score 1953
Creative Director
Desi's picture

Not bad.

Desi
Activity Score 1042
slim's picture

Creative, interesting visual, clear message. Well done.

slim
Activity Score 1047
Copywriter
Vibe's picture

pretty interesting

Vibe
Activity Score 230
Art Director
copycomoelcopi's picture

just OK

copycomoelcopi
Activity Score 822
Copywriter
ellehcimeo's picture

Pretty sure that if you filled that box tightly with anything it would prevent the vase from breaking.
Maybe if they chose a smaller vase and fit it inside the shoe I'd be more convinced. Nice idea though.

ellehcimeo
Activity Score 3376
Art Director
Oren's picture

From first look i understood that the shoes was smuggled in the crate...
After Reading the line .. Got It.

Nice.
Could go both ways.

Oren
Activity Score 91
Copywriter
thecharles's picture

It gets the message across.

thecharles
Activity Score 104
Graphic Designer
vikthegreat's picture

isnt "shock absorption" a bit different from this?? this just makes it seem like they're really "soft" shoes to be... shock absorption in the shoes would be focussing on the sole... ah maybe i'm being too petty now...

then again... what do i know?

vikthegreat
Activity Score 51
Copywriter
cortescreativo's picture

when i saw this i think in first place: hey i have see that before. then , i remember that that i saw was an TV spot of adidas Clima-cool i think, that spot shows two men packing a fish protected with the shoes :P

very good ad. :P
miguelandréscortés / copy / O&M Colombia)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

ryzhkov's picture

The vase is a contraband, right? Transfered through the border with consignment of shoes.

ryzhkov
Activity Score 57
Copywriter
mariatherese's picture

Am I the only one that read this differently? Figures... lol...

Before I read the headline, I made the connection of fine asian craft (vase) with a sweat shop (shoes)...

Of course I didn't understand where that was going, then upon reading the headline, the ad made sense.

mariatherese
Activity Score 6
Graphic Designer
adabortion's picture

Good Gracious Mother Theresa Peace be upon her! Smart girl!

adabortion
Activity Score 615
Creative Director
adabortion's picture

I actually thought they smuggled the shoes by using it as the shock absorber for the ceramic. Boy oh boy. I did not realise they are simply making a point on a Chinese made shoes with good shock absorption. No more, no less. C'mon guys, let's move on.

adabortion
Activity Score 615
Creative Director
hakule's picture

good idea,

hakule
Activity Score 12
Art Director
AHC's picture

Nice, but Gives the wrong idea about how to use them (though it's overknown)

AHC
Guest's picture

I thought it was about chinese fake bootleg shoes, til I read the copy.

Guest
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