Advertisement

Hair, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Saatchi & Saatchi, China for Minfab Mattress, within the category: House, Garden.

Advertising Agency: Saatchi&Saatchi, Shanghai, China
Creative Director: Awoo Lai
Art Director: Chao Xu
Copywriter: Hesky Lu
Illustrator: Teoh Kok Joo
Photographer: Kk Fong
Log in or register to post comments

Highest Rated

Guest's picture

Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.

Guest
Guest Commentator's picture

wow...great art

Guest Commentator
Activity Score 58
Guest's picture

pls explain...

Guest
Guest's picture

very ugly site...strange

Guest
Guest's picture

shanghai ogilvy sprint sim.....

Guest
Guest's picture

Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.

Guest
ricklongo's picture

"Not bad, but not good" means a grade 2 for you?

ricklongo
Activity Score 1244
Guest's picture

Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.

Guest
Guest's picture

Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.

Guest
Guest's picture

Done by Saatchi&Saatchi, Bangkok .... same network. Are they copying themselves ?

Guest
amin24e's picture

Great art
Spark of creativity | http://felket.blogspot.com/

amin24e
Activity Score 127
student
Guest's picture

wt is this is.. explain it

Guest
sneakyhands's picture

rip van dandelion

sneakyhands
Activity Score 1857
Copywriter
creativeflagg's picture

I don't get it either. Bed is so comfortable it is like a dungeon where you will never get out of to cut your hair?

If that is the idea I don't like it.

creativeflagg
Activity Score 48
Copywriter at Campbell Mithun |

if I write a bunch of copy and no one ever reads it does it exist?

Guest's picture

Got it. Gets 8.

Guest
Guest's picture

The ad is about mattress.
Shows how the mattress is so comfortable that the man soundly sleeping for the longest time.
Hence, the long white hair, in contrast to the time he spend on the mattress.

Cool

Guest
Guest's picture

please take a look at the sprite print ad!!!! Anything for an award.
Another Made in China!

Guest
Rami Qaddoumi's picture

HAHAHAHAH nice

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Guest's picture

its a pollin

Guest
Guest's picture

nice concept, i get it !
well done

Guest
sirvan's picture

Ok. The mattress is sooo comfy you sleep forever and grow long, grey hair? Hmmm. Maybe that's a Chinese thing? Visually arresting, though.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

The retouching is let the idea down. It looks like the head has shrunk while they slept of that mattress.

These ads tell me that sleeping on these mattresses I will NEVER wake up. Scary.

Did they sell any mattresses with these ads? Or that's not the important?

Guest
Guest's picture

This one with the face in the middle looks like the close up top shot of someone's head, where a tiny face of a chinese man has appeared.

Good idea for scalp problem medication etc.

Guest
Advertisement
15% off authentic images