Comparison, 3

Agency Network: 
July 2013

On the face of it, walking around with a metal detector might not seem like an awesome to spend your time. But when you compare it to other mundane stuff you do and throw in the possibility of actually finding something valuable, suddenly it doesn't seem like such a bad option.

Print advertisment created by Showpony, Australia for Minelab, within the category: Personal Accessories.

Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Copywriter: Parris Mesidis
Art Director: Jonathan Pagano
Photographer: David Solm
Agency Producer: Amy Marshall
Account Manager: Vanessa Schiller

Comments (2)

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eins-eins-null's picture
Activity Score 896

does not really make a point. metal detectors are not the same as lotteries or "sure investments" - there's more about them than money.

Mongoose's picture
Activity Score 4961

This is a very casual approach.

Make the logo Bigger and the black, Darker!