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Backpackers

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by PS10, Brazil for Mineirinho Zero, within the category: Non-Alcoholic Drinks.

Caption

That's one thing you won't miss on your travel: sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
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CreepingFeature's picture

kill me

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
Adcritic10-10's picture

Tengo miedo. Mucho miedo!

Adcritic10-10
Activity Score 124
Creative Director
krautland's picture

someone gangrape those creative directors please.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Dick Huges's picture

Flavour?????

Dick Huges
Activity Score 937
Copywriter
ChuckNorris's picture

That's how the Queen spells it.

ChuckNorris
Activity Score 834
Creative Director
Stewart's picture

shit

Stewart
Activity Score 67
Alistair C.'s picture

uuhhh, a star behind and cool water splashing on the product! awesome!
i'm gonna have some pine spruce tea if i go hiking.

Alistair C.
Activity Score 692
Copywriter
conan o brien's picture

THE PROBLEM IS THERE'S NO WIT OR THOUGHT PUT BEHIND THE HEADLINE. YOU'RE JUST SIMPLY STATING A POINT AND SAYING IT. TRY TO COME UP WITH A SMARTER HEADLINE OR JUST START OVER COMPLETELY AND RE-CONCEPT AGAIN.

conan o brien
Activity Score 88
copywriter
doworkson's picture

why are there so many of these?

doworkson
Activity Score 242
Copywriter
phoamcor's picture

The first one was the shit appetizer. This is the shit main course.

phoamcor
Activity Score 1284
Silverinha's picture

Hey dude! Great boatsplash! I loooooooooooove it!
Art directors club is not enough for you.

Silverinha
Activity Score 65
Pianista
karra98's picture

Pianista é foda!!! HAHAHAHAHAHAHAHAAHAH!!!

F

karra98
Activity Score 48
Copywriter |

FRG

Silverinha's picture

Hey Dude! Great Boat splash! Extremely out-of-the-box. Art Directors Club is not enough for you.

Silverinha
Activity Score 65
Pianista
duketheunderdog's picture

Have you people no shame?? Have you got any notion whatsoever about advertising? THIS IS ONE OF THE WORST ADS EVER!!! F*ck you very much for posting this...

duketheunderdog
Activity Score 39
Garbage man
Whitefang's picture

I just threw up in my mouth a little bit. Looks like there's only one decent ad agency in Brazil.

Whitefang
Activity Score 509
ChuckNorris's picture

Actually there are three:

AlmapBBDO
DM9DDB and
F/Nazca Saatchi&Saatchi

Publicis was good too, but their ECD just left for DM9.

Of course there are other "decent" ones, but these are the best.

ChuckNorris
Activity Score 834
Creative Director
karra98's picture

Your knowledge about brazilian advertising should be as good as your work.

karra98
Activity Score 48
Copywriter |

FRG

simon.gross's picture

It's ok to have a little spew when you see ads like this. Just let it out.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
roi zhang's picture

Life's a Trip. Enjoy the AD WAY!

roi zhang
Activity Score 132
AD in shanghai
Boas ideas's picture

SANTA CLARA?

Boas ideas
Activity Score 265
Creative Director
WhereIsMyBackPay's picture

This is an advertisement but not a creative one. Not at all. It is one-dimensional.

WhereIsMyBackPay
Activity Score 177
Graphic Designer at Graphics Designer
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