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Agency Network: 
Published/Aired: 
December 2010
Mimi Foundation Print Ad -  Mirror

Description

Print advertisement created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.

Caption

Help us reconcile cancer sufferers with their image.

Advertising Agency: Leo Burnett, France
Vice president / Executive Creative Director: Guillaume-Ulrich Chifflot
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan Helou
Art Buyer: Claire Sougy
Photographer: Romina Shama
Photographer Agent: Visionairs In Art
Retouches: Adrien Blanchat
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Highest Rated

MidasTouch's picture

Strong idea, bad realisation.
(to me)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

CuriousPencil's picture

Poignant faces, both very striking. Lovely copy too.

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

I think they could have done a great ambient with the idea, or at least use more media, but still a striking print ad.

jackmancer2017
whatthefudge's picture

Elaborate, please. It's easy to think this and that, it's harder to actually come up with something.

whatthefudge
Activity Score 1266
jackmancer2017's picture

I can already see the reflection waving her hand, what about a TV commercial? They can be great to cast emotions.

Could be a radio commercial with a woman calling herself but not answering.

There's a mirror used here, perhaps something with a mirror in bathrooms?

I'm not sure, I havn't spend hours brainstorming this lol, but, I think this idea has got some legs.

jackmancer2017
Guest's picture

Autant je ne suis pas fan du film, autant ce print est réelement intéressant. L'insight est bien trouvé. C'est une jolie annonce, bien joué.

Sébastien LB.

Guest
Guest12345's picture

Sounds like Black Sabbath - Sabotage cover

Guest12345
Activity Score 8
Prasad Weerasekara's picture

This is great ambient idea.

Prasad Weerasekara
Activity Score 653
Guest's picture

meh execution. Once I thought of using Magritte's Not to be reproduced for copyright usage. Fail in my book.

And as for people saying it should be ambient, wonder if it can be pulled off literally.

Guest
Guest's picture

great job

Guest
Guest's picture

Well done. Using Magritte in a creative way, for once :-)
The film is différent, but on the same visual style and mood, so works for me.

Guest
mireia's picture

i really like it. the facial expression of her reflection is great

mireia
Activity Score 356
Copywriter
shahidali's picture

Like it. The subtleness in the face change is worth looking at it twice. Also captures the sombre mood the subject matter requires.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Cuadie's picture

Very moving, I like it.

Cuadie
Activity Score 28
manumartin5's picture

Very nicely done creative ad. 7 stars to it.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
MidasTouch's picture

Strong idea, bad realisation.
(to me)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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