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Dove

Agency Network: 
Published/Aired: 
February 2011
Description: 

Print advertisment created by Doberman, Russia for Milkaboom, within the category: Non-Alcoholic Drinks.

Drink milk, feel lightness!

Advertising Agency: Doberman Studio, Moscow, Russia
Creative Director: Alexandra Zaharova
Photographer / Retouching: Ilya Plotnikov

Comments (13)

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shahidali's picture
shahidali
Activity Score 4069

Don't know whether milk can be associated with lightness. Having said that the brief must be such. Considering that its aligned with the brief, good artwork. I'm not too excited about it but feel that it will have certain amount of cut through.

shahid

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Vomitous yoghurt or a soap brand shitting in a glass.

morse's picture
morse
Activity Score 18024

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
everartz
Activity Score 7613

one of the oldest ways to show the benefits of drinking liquids such as milk, although it looks nice im still not buying it in 2011!

| everartz |

Splata's picture
Splata
Activity Score 4
arke1's picture
arke1
Activity Score 235

Only it's not milk typography. It's an average attempt at a liquid photo manipulation.

luispiter's picture
luispiter
Activity Score 2756

light... i dont now...

Billoughsby's picture
Billoughsby
Activity Score 5144

Yessir, it's the Dove Soap icon. MMM mmm, milk and soap.

That's it.

NataliaLima's picture
NataliaLima
Activity Score 1380

Is that ad not selling Dove soaps? Coz I felt like buying one.

Glut's picture
Glut
Activity Score 3935

Dove soap.

adbot's picture
adbot
Activity Score 42

This is what happens when photoshop BECOMES the idea instead of delivering the idea.

Sushi lover's picture
Sushi lover
Activity Score 907

When I first saw the ad, I thought it was for the Dove lotion or sort of stuffs.

Dream needs to be big!

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