Agency Network: 
November 2008

Print advertisment created by BBDO, Canada for Milk, within the category: Other.

Natural source of comfort.

Advertising Agency: BBDO Montréal, Canada
Creative Director: Daniel Andréani
Creative Group Director: Cher Campbell
Art Director: Dominique Audet
Copywriter: Christopher Jones
Project Director: Lyne Clermont
Account Executive: Mélie-Jade Dagenais
Print Producer: Michèle Blanchette
Retoucher: François Brisson
Graphics Designers: Martin Filion, Michael Joseph

Comments (14)

Log in or register to post comments
ricklongo's picture
Activity Score 1244

What's the idea?

ackattak's picture
Activity Score 396


Guest commenter's picture
Guest commenter

I've only seen this one in the subway and i thought it was great. Seeing the other ads, i get that i didn't get it. The "comfort" line makes me believe that this woman was breaking up with her boyfriend or was ready to leave for a long long trip...well something where the milk was the only source of comfort in her dark and sad moment/world. Obviously, it wasn't the idea. Dommage.
It would have been perfect (for me). The art is beautiful though.

SeanMartin's picture

No, I think you're right: it *is* the idea -- and it's a pretty bizarre one.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

topawers's picture
Activity Score 139

She didn't break up with anyone and she's not going on any trip. She just came back from a run. *See tennis shoes and sweat on hoodie*. Which makes this a "sooooo?" uninspired, not clear and very boring idea.

Fabio Chaves's picture
Fabio Chaves

Milk of a cow it´s a natural source of confort for who?! Our mother give us the milk that we need. When we are babys, final point.

The photo is neautiful, but idea...

missed my turn's picture
missed my turn
Activity Score 426

I can't relate to these.

I'm lactose intolerant, so that white glass represents everything but comfort.

STRTLRS's picture
Activity Score 1601

I'd rather have a glass of Chivas on the rocks than a glass of milk when I'm down. These are just boring.

I think, therefore... yeah.

Pedestrian's picture
Activity Score 492

What is this, an Albert Camus novel? It's way, way dark for a food ad.

I'm sad, so I'm gonna pick up a glass of milk?

naima's picture
Activity Score 67

Me pone nerviosa, no creo que eso sea algo bueno.

Guest commenter's picture
Guest commenter

All I see is Guiness!

Guest commenter's picture
Guest commenter

Sad again and again. Milk is not the solution, alcool would be better in that case.

Guest commenter's picture
Guest commenter

why ?

raavigeorgian's picture
Activity Score 2444

vague ad and equally vague comments