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Silent night

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Published/Aired: 
February 2010
Miele Print Ad -  Silent night

Description

Brief: Create attention and interest about MIELEs latest washing machine, Miele W 1754, with extra silent washing programme.
Solution: Based on the insight that washing clothes during night time can be very disturbing, we created an ad to emphasize that fact. The clothes became a moon.

Print advertisement created by Jung von Matt, Sweden for Miele, within the category: Electronics, Technology.

Caption

Dream clean dreams.
Miele W 1754 with extra silent washing programme.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Gustafsson
Copywriter: Petter Dixelius
Photographer: RBLS
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V's picture

not a totally new idea but it's nice

V
Activity Score 76
Marketing Manager
morse's picture

I agree.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Imagepro's picture

It does not seem so silent, it looks more like a "monster" in the night, i thing the image would be better with the machine standing on a cloud with the moon in the back or something.

Imagepro
Activity Score 112
Art Director
Martinez's picture

The moon is in the machine…

I'm a bit tired of these ideas where a double meaning hides in the picture. Or, it might be from case to case maybe. But I don't get the same kick as 7, or whatever, years ago when I saw the TAM airlines ”Best films in the air” ad or the John West tin can-ads (even if those are a bit more obvious, but therefore probably better as well).

Martinez
Activity Score 454
xcreativity's picture

i guess everyone will identify with it, strict to the point.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

sneakyhands's picture

i think gary busey locked them in the laundry room with a bag of mushrooms.
creepy.

sneakyhands
Activity Score 1857
Copywriter
hermotsura's picture

that was wicked! kinda agree with you :) maybe it's the angle the picture was taken, but it's a bit menacing, too.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
Jinxy79's picture

Imagepro is the ONLY one who made a smart comment followed with an even smarter solution. Anybody else?? Seriously....

Jinxy79
Activity Score 63
Jr. Art Director
Dzsoi's picture

I kind of like it. Jinxy79, you would be / are an excellent teacher. I am proud of you!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
cruzialx's picture

at first look I thought it was a camera 0_o

cruzialx
Activity Score 194
Affinity Express Inc.
naveedbaloch's picture

its a ghost moon :)

naveedbaloch
Activity Score 24
Graphic Designer
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