Agency Network: 
April 2007

Print advertisment created by Jung von Matt, Germany for Michael Stich Stiftung, within the category: Public Interest, NGO.

Diagnosis: Mother's milk can kill a baby.
Note: Yearly 1,700 HIV infected babies die world-wide.
Treatment: Get informed. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

Comments (12)

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ellehcimeo's picture
Activity Score 3376

I like this campaign, but there is no way that is a nursing mother's breast. I'm dissapointed at the lack of attention to detail.

Rog's picture
Activity Score 6080

Where are the lettuce leaves?

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture
Activity Score 3376

I didnt' realize lettuce worked as well as cabbage leaves.
I'll make a note of it for the future. Cheers.

Tron's picture
Activity Score 174

i love this ad the most, such amazing lighting, this is pure talent.

mikelite's picture
Activity Score 1031

that just means good photography, not a good ad. sorry, I agree with ellehcimeo. these just feel provacative

A. J. SMITH's picture
Activity Score 2822

Ooow nasty.

Tugs at the old heart strings, but I have to agree with ellehcimeo, those paps ain't the jugs of a breastfeeding mum.


ellehcimeo's picture
Activity Score 3376

"paps"!!! Good grief, is it the meds that's making me laugh so hard today?

mrtalented's picture
Activity Score 2171

where's the idea? the nipple?

addyhoch10's picture
Activity Score 2592

either they didn't know that a nursing woman's breast looks different or they chose to show a model's breast for aesthetic reasons. in both cases they did wrong.
and i dislike the allusion to a milk campaign in germany in the original copy text.

happy angel's picture
happy angel
Activity Score 56

If i only see the photo, i don't understand what is talking about. The copy text is not touch my heart.(not strong). text or photo should be attraction one of it. that why i like last adv-Blpwjob

Laurent's picture
Activity Score 279

contrarily to the blow job one, this looks like an excuse to show nice tits... and ellehcimeo is more than right, those aren't nursing breasts.

inkfromthepen's picture
Activity Score 145

let's show a breast just to be controversial and then link it to something humanitarian.

JvM, come on fellas, you can do better.