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Agency Network: 
Published/Aired: 
April 2007

Description

Print advertisement created by Jung von Matt, Germany for Michael Stich Stiftung, within the category: Public Interest, NGO.

Caption

Diagnosis: The chin of Grandpa. The eyes of dad. HIV of mummy.
Note: Each minute a child dies because of consequences of AIDS.
Treatment: Get informed. Make and HIV test during your pregnancy. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany
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Disco Munky's picture

These are good.

I'm sure they could have made the 'sex' one less graphic tho.

Just made me want to beat one out, double time.

;-{

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ivan's picture

Btw, sorry for the sloppy translation, I was using google for it.

ivan
Creative Director at Ads of the World
Besha's picture

I agree the "sex" one is way too graphic!

Besha
Activity Score 295
Art Director
PaulyG_fill in the blank's picture

yea, a little much.

PaulyG_fill in ...
Activity Score 1148
Copywriter
coldplayer's picture

Leave da guys do their job... Like one said: Is mind blowing. The sex one is one of the most commented. I think it was the idea.

coldplayer
Activity Score 18
Planner
San Pateste's picture

perfect copy, nice art, excelent

San Pateste
Activity Score 139
Copywriter
A. J. SMITH's picture

Tugs me heartstrings

BUGGERS

A. J. SMITH
Activity Score 2822
mikelite's picture

I don't know. It's probably a cultural, continental thing, but these don't impress me one bit. the photography is great, but the writing & whatever loose concept ties them together is unremarkable at best.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

PaulyG_fill in the blank's picture

I agree, but i think it must be a translation issue. Grandpa's chin, daddy's eyes, mommy's HIV is probably how it was originally written.

They don't really impress me either. They're not consistent at all. Compare this one to the girl sucking on the guy's pistol, and they are soooooooooooooo different from one another, I don't see how they can even be part of the same campaign.

PaulyG_fill in ...
Activity Score 1148
Copywriter
mrtalented's picture

this copy approach has been done quite close. it talked about the facial parts from parents also. can't remember which ads?

mrtalented
Activity Score 2171
Creative Director
addyhoch10's picture

i can't tell what is more heart-rending:
the look on the baby's face or the "ad by goooogle" below: "NEW ECZEMA BREAKTHROUGH! a mom's miraculous discovery to heal her son's eczema."

addyhoch10
Activity Score 2592
Art Director
ivan's picture

Yeah, that ad is gross! I need to block it out!

ivan
Creative Director at Ads of the World
Liu's picture

I've seen that copy before.

Liu
Activity Score 16
Art Director
besoz's picture

Reaally amazing work great photography and perfetct artdirection i love the whole campian

besoz
Activity Score 48
Art Director
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