Agency Network: 
April 2007

Print advertisment created by Jung von Matt, Germany for Michael Stich Stiftung, within the category: Public Interest, NGO.

Diagnosis: The chin of Grandpa. The eyes of dad. HIV of mummy.
Note: Each minute a child dies because of consequences of AIDS.
Treatment: Get informed. Make and HIV test during your pregnancy. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

Comments (14)

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Disco Munky's picture
Disco Munky
Activity Score 3890

These are good.

I'm sure they could have made the 'sex' one less graphic tho.

Just made me want to beat one out, double time.


Doin' it for the points

ivan's picture

Btw, sorry for the sloppy translation, I was using google for it.

Besha's picture
Activity Score 295

I agree the "sex" one is way too graphic!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

yea, a little much.

coldplayer's picture
Activity Score 18

Leave da guys do their job... Like one said: Is mind blowing. The sex one is one of the most commented. I think it was the idea.

San Pateste's picture
San Pateste
Activity Score 139

perfect copy, nice art, excelent

A. J. SMITH's picture
Activity Score 2822

Tugs me heartstrings


mikelite's picture
Activity Score 1031

I don't know. It's probably a cultural, continental thing, but these don't impress me one bit. the photography is great, but the writing & whatever loose concept ties them together is unremarkable at best.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree, but i think it must be a translation issue. Grandpa's chin, daddy's eyes, mommy's HIV is probably how it was originally written.

They don't really impress me either. They're not consistent at all. Compare this one to the girl sucking on the guy's pistol, and they are soooooooooooooo different from one another, I don't see how they can even be part of the same campaign.

mrtalented's picture
Activity Score 2171

this copy approach has been done quite close. it talked about the facial parts from parents also. can't remember which ads?

addyhoch10's picture
Activity Score 2592

i can't tell what is more heart-rending:
the look on the baby's face or the "ad by goooogle" below: "NEW ECZEMA BREAKTHROUGH! a mom's miraculous discovery to heal her son's eczema."

ivan's picture

Yeah, that ad is gross! I need to block it out!

Liu's picture
Activity Score 16

I've seen that copy before.

besoz's picture
Activity Score 48

Reaally amazing work great photography and perfetct artdirection i love the whole campian