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Focus

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by Leche 2, Chile for MG, within the category: Automotive.

Caption

The focus group results said that to sell you this car the ads had to be ambitious and show a young successful man.
$25,000 v/s any advertising speculation

Advertising Agency: Leche2, Santiago, Chile
Creative Director: Pedro Vial
Art Director: Cristián Guerrero
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Great!

Guest
Guest's picture

I wonder how many people, outside the advertising world, know what a focus group is.
This is too bad.

Guest
Guest's picture

Dreadful! May be they should have listened to the focus group.

Guest
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