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Skinless logos - rhino

Agency Network: 
Published/Aired: 
February 2015
Description: 

Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. In the past years barbaric poaching has increased to new and alarming numbers and being this sort of criminal activity related to the fashion industry and Africa being its main supply, it was just natural to help raising awareness about this serious issue.

Print advertisment created by DDB, Mozambique for MFW, within the category: Public Interest, NGO.

Wear the cause. Fight against animal slaughter.

Advertising Agency: DDB Mozambique
Creative Director: André Coelho
Creative Supervisor: Ricardo Traquino
Art Directors: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustrator: Maisa Chaves
Designer: Simão Maia

Comments (4)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Huh?

Edit: read the description, nice idea.

An axe murderer of ads.

damnson's picture
damnson
Activity Score 11517

Huh?

Edit: read the description, nice idea.

An axe murderer of ads.

morse's picture
morse
Activity Score 18024

Confusing message. Great art. Overall doesn't work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobafett's picture
bobafett
Activity Score 2322

Not good

diegoelias94's picture
diegoelias94
Activity Score 2

Seriously? How come people don't understand this or find it confusing? This has to be by FAR one of the easiest to understand ads... Making it more obvious would be going back to the "CALL NOW!" era... good lord.

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