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Skinless logos - rhino

Campaign
Agency Network: 
Published/Aired: 
February 2015

Description

Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. In the past years barbaric poaching has increased to new and alarming numbers and being this sort of criminal activity related to the fashion industry and Africa being its main supply, it was just natural to help raising awareness about this serious issue.

Print advertisement created by DDB, Mozambique for MFW, within the category: Public Interest, NGO.

Caption

Wear the cause. Fight against animal slaughter.

Advertising Agency: DDB Mozambique
Creative Director: André Coelho
Creative Supervisor: Ricardo Traquino
Art Directors: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustrator: Maisa Chaves
Designer: Simão Maia
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Highest Rated

damnson's picture

Huh?

Edit: read the description, nice idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Huh?

Edit: read the description, nice idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

morse's picture

Confusing message. Great art. Overall doesn't work.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobafett's picture

Not good

bobafett
Activity Score 2322
General Manager
diegoelias94's picture

Seriously? How come people don't understand this or find it confusing? This has to be by FAR one of the easiest to understand ads... Making it more obvious would be going back to the "CALL NOW!" era... good lord.

diegoelias94
Activity Score 2
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