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Skinless logos - puma

Agency Network: 
Published/Aired: 
February 2015
Description: 

Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. In the past years barbaric poaching has increased to new and alarming numbers and being this sort of criminal activity related to the fashion industry and Africa being its main supply, it was just natural to help raising awareness about this serious issue.

Print advertisment created by DDB, Mozambique for MFW, within the category: Public Interest, NGO.

Wear the cause. Fight against animal slaughter.

Advertising Agency: DDB Mozambique
Creative Director: André Coelho
Creative Supervisor: Ricardo Traquino
Art Directors: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustrator: Maisa Chaves
Designer: Simão Maia

Comments (8)

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halaby87's picture
halaby87
Activity Score 10166

Nice

Wriccky's picture
Wriccky
Activity Score 86

This is one brilliant thought for a fashion week. Ecko unltd, Puma and Crocodile. Love the series.

T.'s picture
T.
Activity Score 1110

Isn't this campaign promoting what it is actually trying to prevent? Unless it's a totally animal-skin-free fashion show.

What's your ad telling the consumer?

ivan's picture
ivan

No, but it's certainly somewhat disorienting.

genceemek's picture
genceemek

Good one.

kleenex's picture
kleenex
Activity Score 50528

like the concept.

blisteringbarnacles's picture
blisteringbarnacles
Activity Score 289

Uff! Perfect

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

Love it! Copy seems somewhat confusing - "Wear the cause"?

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