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Live twice, 4

Campaign
Agency Network: 
Published/Aired: 
May 2014

Description

Print advertisement created by Publicis, Mexico for Mexican Transplant Association, within the category: Public Interest, NGO.

Caption

Sign up and become an organ donor now.

Advertising Agency: Publicis, Mexico City, Mexico
Executive Creative Director: Erik Vervroegen
Chief Creative Officer: Hector Fernandez
Creative Directors: Ivan Pedraza, Jaime Brash
Art Directors: Luis Enriquez Madruga, Veronica Ávila, Marjorie Vardo, Bastien Grisolet, Lauro Quintanar
Copywriter: Sergio Larios
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Highest Rated

Dzsoi's picture

I think the effect of this ad is a matter of faith of the viewer. For example I am not convienced at all.
Arguing with after-death benefits doesn't work for all.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Dzsoi's picture

I think the effect of this ad is a matter of faith of the viewer. For example I am not convienced at all.
Arguing with after-death benefits doesn't work for all.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
kleenex's picture

I like these ads.

kleenex
Activity Score 52582
Web Designer/Developer
ajay govardhan's picture

Wrong thought, wrong art!
After-death benefit is not a benefit!

ajay govardhan
VeronicaFranco's picture

I like them, its a romantic concept but after all you have to appeal to the emotional human side in order to sell an idea like this.

VeronicaFranco
Activity Score 789
Copywriter
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