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Don’t Text and Drive, 1

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Grey, Israel for Metuna, within the category: Public Interest, NGO.

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ziv Meiri
Copywriter: Aharale Kidron
Art Director: Julia Smelansky
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Highest Rated

icemagic's picture

Perhaps the non English campaign was on the money and spelling...

icemagic
Activity Score 2
Hadrons's picture

weak. all 3. weak. embarrassing really.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Kevin Fitz's picture

same issue different approach ;) here is my work i did on the topic texting and driving. what do you think Hadrons?

Kevin Fitz
Activity Score 39
MD.H
Hadrons's picture

Kevin i'm flattered you think I'm also an oracle - and can I can read the URL straight from your brain, but I really need a link if you want my verbal mass. :-))

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Norma_Des's picture

Hmmm not sure I like these 3 ads...

Norma_Des
Activity Score 24
Copywriter at Cemit Interactive Media
Kevin Fitz's picture

sorry relized that too late ;)

here it is:

http://adsoftheworld.com/forum/122633

Kevin Fitz
Activity Score 39
MD.H
brookjohnston's picture

I love this series. The clunky writing is what makes it work....the bluntness keeps them sounding like real texts.

brookjohnston
Activity Score 296
St. Lawrence College
icemagic's picture

Perhaps the non English campaign was on the money and spelling...

icemagic
Activity Score 2
cortneigh's picture

I think the text at the bottom saying 'Don't Drink And Drive' could be bigger, was hard understanding the message until I tried reading this.

cortneigh
Activity Score 45
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