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Shoe Lounge (Urban Shoes)

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Makani, India for Metro Shoes, within the category: Fashion.

Caption

Happy Feet Make Happy People!

Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Bhushan B. Dalvi
Photographer: Prabhat Shetty
Additional Advertising Agencys: Sachin Dalvi
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Highest Rated

thenewguy's picture

Lol.. I dunno. Weird concept. They couldn't just be walking in the shoes? The shoes have to be a theme park ride? A jazz lounge? I mean, isn't that just a bit of a stretch? Plus we don't even see THEM wearing the shoes.. I think this is meh..

thenewguy
Activity Score 127
Copywriter at Quebec
jackmancer2017's picture

somehow this is awkward :P

jackmancer2017
alexander_bickov's picture

Boring

alexander_bickov
Activity Score 3279
desailly's picture

"I disagree and yes the ad looks somewhat awkward. we don't even know if the inside of the shoe smells."

The more comments of yours I read, the more I think that you need serious psychiatric help.

desailly
Activity Score 470
Copywriter
thenewguy's picture

Lol.. I dunno. Weird concept. They couldn't just be walking in the shoes? The shoes have to be a theme park ride? A jazz lounge? I mean, isn't that just a bit of a stretch? Plus we don't even see THEM wearing the shoes.. I think this is meh..

thenewguy
Activity Score 127
Copywriter at Quebec
Rival2000's picture

this copy is confusing. "Happy Feet" MEANS happy people by transferred ephitet. And those feet must've gotten happy by wearing those shoes - So the copy actually says 'happy people make happy people". Just a thought.

Rival2000
Activity Score 45
Copywriter
sumpra's picture

this works for me.. The message is very clear here- everyday people have to put their shoes on while stepping out of their house- for work, for party and many more things.. no matter how gud and expensive ur suit is, if the shoes are not comfortable- it will make you cry..
'Happy Feet make happy people' is vry clear & effective to me

sumpra
Activity Score 13
Copywriter at Rediffusion-Wunderman |

SUMAN PRASAD

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