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Experience, 3

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Morris Pinewood, Sweden for Metro, within the category: Media.

Caption

Read more. Know more. Live more.

Advertising Agency: Morris Pinewood, Stockholm, Sweden
Creative Director: Mattias Frodlund
Art Director: Mattias Frodlund
Copywriter: Jesper Eronn
Illustrator: Sven Prim
Photographer: Sven Prim
Account Director: Per Hellberg
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Highest Rated

atb2005's picture

Why is everyone commenting on the overall (lack of) appeal of these ads and not on their details? lol I think they are stupid but fun to look at.

atb2005
Activity Score 13557
jackmancer2017's picture

Nice collection of stock photos. Kinda stock idea as well, an open head.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Themadartist1972's picture

bofff déjà vu

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Byte's picture

Bow tie? weird.

Byte
Activity Score 327
Art Director |

Byte!

bakamono's picture

He is smart, from all that reading.

bakamono
Activity Score 1002

because therefore it is

Billoughsby's picture

Photoshop image work depicting people with the top of their head chopped off cannot be made to look appealing. Cannot. Always sort of creepy, whether intended or not. So it fails for this.

Billoughsby
Activity Score 5144
Art Director |

That's it.

atb2005's picture

Why is everyone commenting on the overall (lack of) appeal of these ads and not on their details? lol I think they are stupid but fun to look at.

atb2005
Activity Score 13557
Billoughsby's picture

But will an ad without basic appeal - because it's ugly or silly, or clumsily executed, or too obviously only a technical execution of a mundane idea -- draw an audience in the first place?

I think people are sophisticated these days about what happens behind the scenes in all media. Even book-keepers, grandmothers and 14 year olds feel comfortable commenting on the caliber not only of Photoshop work, but ad concepts. It's the environment we have created, and the mass audience has become hip to it quickly, developed standards and expectations, and put control of criteria quite out of our hands (those of us who do this kind of thing for a living) at this point.

All of which is to say I think these will be more or less "seen through" by the average page-turner. He'll keep turning.

Billoughsby
Activity Score 5144
Art Director |

That's it.

atb2005's picture

My dear friend, I was only joking. That's why I lol'd. I just thought it was funny that some balloons were attached to Obama's ears.. What for?

atb2005
Activity Score 13557
Billoughsby's picture

Sorry atb. Opaque of me not to get it. I take all this stuff way too seriously sometimes. Cheers

Billoughsby
Activity Score 5144
Art Director |

That's it.

Bob.C's picture

Seeing each of the stories is fun but it's let down by the immediate wow that's gross effect. Done a slightly different way it would have worked, maybe the images coming out of the v of the pages of an almost off shot newspaper and swirling around his head (without him looking confused).

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

kleenex's picture

I like all three.

kleenex
Activity Score 51110
Web Designer/Developer
Fran821's picture

No budget for a 3d designer?

Fran821
Activity Score 23
Copywriter at Freelance creative and finishing the advertising carrer in CAECE Mar del Plata
arke1's picture

Welcome to the competitive world of image-creation...budgets are pretty small these days.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

ace85le's picture

Photoshop disaster.

ace85le
Activity Score 3935
Marketing Manager |

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