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Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Rethink, Canada for Metro, within the category: Media.

Caption

Available anywhere.
Download the Metro app today.

Advertising Agency: Rethink, Toronto, Canada
Creative Directors: Chris Booth, Chris Staples
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Photographer: Philip Rostron
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kleenex's picture

I like the concept.

kleenex
Activity Score 51166
Web Designer/Developer
Roger Keynes's picture

Not sold.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Wordfruit's picture

I think this campaign is likely to be effective for people who want the app instead of the paper version. I'd probably stick with the paper version.

I guess a way to get people who'd tend to stick with the paper version, would be to offer an incentive. But that's maybe a different task.

I think these ads do their job.

Wordfruit
Activity Score 1023
DesignDine's picture

Says the function successfully...

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

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