Advertisement

Transfashion, 1

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Leo Burnett, China for Meters/bonwe, within the category: Fashion.

Caption

Follow me, follow fashion.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Eddie Booth, Attlee Ku, Tao Lei
Art Directors: Handsome Wong
Copywriters: Flora Feng, Peny Lee
Illustrator: Handsome Wong
Log in or register to post comments
Guest's picture

Why always references to violence? What kind of world we live now? Shit!!!!!

Guest
ivan's picture

Humans are hunters! ;)

ivan
Creative Director at Ads of the World
Guest's picture

Good photo and artwork but free violence concept. Is war a FK ref?????

Guest
Guest's picture

杰伦杰伦我爱你!!!!!
就像老鼠爱大米!!!!!!!

Jay Jay I love you !!
As old mouse love big rice!!!!!!

-- Guubir

Guest
Guest's picture

lost in translation. h/l should be "transform like me", seems borrow from Transformer.

Guest
Guest's picture

good visual bad ad

Guest
Guest's picture

I'm not sure if something is lost in the translation, but I don't like being told to follow you.

In reality, I may be a follower, like nearly everyone else. But I don't like to admit it. Flatter me. Let me think I am a leader.

Honda motorcycles once ran billboards in California reading 'Follow the leader.' Kawasaki ran billboards next to them reading "Don't follow anyone." Win to Kawasaki.

Guest
Guest's picture

The art has something to do with the movie Transformers that's what they want to show and it has nothing to do with waging war, did you not see the designs on their shirts? just my 2cents so no need to be violent hehe.

Guest
Guest's picture

Oops I forgot to log-in.. heh. This idea is tied with the Transformers the movie so they had that chaotic background and I don't think it's about advocating violence (intentionally).

Guest
Mandark's picture

is it me...our they're just trying to take our eyes away from the gay-ish looking guys....with that backround... there is a new concept in asia, according to it, more and more young guys are now "herbivors"...that means that trey're nopt interested in women and "hunting" but more in fashion, arts...stuff like this..inner person... i guess...this tries to..prove the contrary? ....or not...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

she_kai's picture

Leo Burnett Shanghai is pushing their cliants away...i have no word
pretending fasion ,violent without impact, and soso concept

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

this is china, hellowww of course the ad gonna be like this. they wont understand any implicit meaning, you can only show stuff like this

Guest
Guest's picture

JAY~ 我永远的爱~~ 我一直在~

Guest
Guest's picture

it is for transformers. this clothing store sells transformers t-shirts and all that here in China. these ads are rubbish from start to finish! it's like they thought of the easiest lamest route and then chose that... hey, just like Michael Bay does with the movies. in that case it works then!

Guest
Bacon Face's picture

leo burnett? cmon...

Bacon Face
Activity Score 107
Guest's picture

The same. Good visual bad ad

Guest
Guest's picture

毫无创意,不知所云

Guest
Advertisement