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Lagoon

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Moma, Brazil for Metalatex, within the category: Industrial, Agriculture.

Caption

Bring back the original colors. Metalatex Eco- Eco-friendly paints.

Advertising Agency: Moma, São Paulo, Brazil
Art Director: Marco Martins
COpywriter: Adriano Matos
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Bill Me Now's picture

Not sure how the paint will cut back on people littering. That aside, the whole campaign falls a little flat for me. The images are just kind of ugly/gross. They don't leave me feeling guilty, sad, or believing I can better the earth through the power of paint. I guess I just don't see eco-friendliness in general as a strong enough sell point for why I should chose a particular paint brand; it's just a nice byproduct

Bill Me Now
Activity Score 180
Renan Correa's picture

I agree. The concept is great, should be more different ways to show the same idea.

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

lpgatti's picture

Cannes!

lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

stevel's picture

If by Cannes you mean, "this will never get to ________" then yes Cannes.

stevel
Activity Score 423
pierrelastname's picture

bad very bad.

pierrelastname
Activity Score 2869
Copywriter
ALLCAPS's picture

"BAD VERY BAD." YOU HAVE WHAT TAKES TO BE SERIOS CREATIVE DIRECTOR. YOU SHOULD COME WORK FOR MY FIRM. CALL ME.

ALLCAPS
Activity Score 11
Copywriter at Yodelstein & Partners
superniranjan's picture

images are really ugly..more thinking required..

superniranjan
Activity Score 30
whitekaras's picture

Idea-wise, IMHO it's fine. But, the art direction is way too flat. And ugly, plain ugly.

whitekaras
Activity Score 115
john ler's picture

+ 1

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
karmacoin's picture

Pantone idea, done

karmacoin
Activity Score 688
TristanTiteux's picture

Ugly it is meant to be. I like it! Bring back the original colours is great because using eco paint means less pollution. This shot is a representation of pollution rather than to say that using eco paint will mean no litter. It is saying that we need to take better care of our world and not pollute it.

Well done!

I guess I am biassed towards anything that creates a positive world, sorry!

Tristan Titeux

TristanTiteux
Activity Score 12
Creative Director at http://www.customcarpentry.co.uk/ |

www.TristanTiteux.com
www.CustomCarpetry.co.uk
www.EcoDesignerHome.com
@TristanTiteux

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