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dadada's picture

very nice visual and art direction

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Andreas TM's picture

Love the ad, hate the metal/mental pun.

Andreas TM
Activity Score 129
Creative Director
PaulyG_fill in the blank's picture

yea me too. It's not even a pun. The words would have to be identical. It's trying to be a pun.

PaulyG_fill in ...
Activity Score 1148
Copywriter
LisAD's picture

beautiful art direction on the campaign.

when it comes to the 'non-pun', the 'N' isn't really necessary because the phrase 'gone mental' is very established among people. they'll get the mental/metal from the saying anyway... I think ;)

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

Enas's picture

why this one is very weird than others not same spirit

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

_Yr's picture

excellent, concept by concept

_Yr
Activity Score 44
Copywriter
gerald's picture

Excellent, Art Direction

gerald
Activity Score 6
Creative Director
Chris's picture

i thought dubai was a rather small place, yet quite a lot of work comes from there innit

Chris
Activity Score 1935
Art Director
kre8's picture

team Y&R once again, trying too hard.

kre8
Activity Score 989
Copywriter
klaussnow's picture

the one to beat is the needle-woman-head popping the balloon heads of the dudes.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

kre8's picture

yeah, i find the other campaign from intermarkets dubai alot stronger.

kre8
Activity Score 989
Copywriter
azael's picture

Very strong visual

azael
Activity Score 73
Creative Director
adsux's picture

oh cool....
helloo....metalic colors is gonna be a trend anytime soon, it's shown on the runways across europe n america.
so gone metal, means HN is already setting the trend!

adsux
Activity Score 50
Art Director
rage's picture

If there ever was a case of trying too hard...Good art direction doesn't translate into a good idea. And the word play is asinine.

rage
Activity Score 4
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