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Mermaid

Published/Aired: 
October 2007
 Mermaid

Description

In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.

The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.

Advertising Agency: Riot, South Africa
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iT-iS-i's picture

Could we please have someone take these down? Thank you*

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

FatalGhost's picture

Why?

FatalGhost
Activity Score 52
Graphic Designer
Artchique's picture

yes, WHY?!!! I think they're beautiful, and they show the product in a clever and interesting way.

Artchique
Activity Score 166
Art Director
Zane's picture

Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART.

The paintings were converted into these print ads.

Zane
Activity Score 110
Copywriter at Madrid
juankhr's picture

I thinnk that is clear when you read "tokara in (...)" is the art code for the technique. but thanks anyway.

juankhr
Activity Score 136
Art Director at la negra buenos aires
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