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Cardiogram, Black

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by TBWA, Kazakhstan for Mercy Volunteer Society, within the category: Public Interest, NGO.

Caption

Sign up. Save a life.
In Kazakhstan there are more than 200 children waiting for urgent medical treatment for incurable diseases. Sign up now at www.detdam.kz and give them a hope to lve a normal life.
Mercy Volunteer Society

Advertising Agency: TBWA\Central Asia, Almaty, Kazakhstan
Creative Director: Juan Pablo Valencia
Art Director: Juan Pablo Valencia
Copywriter: Juan Pablo Valencia
Illustrator: Denis Smirnov
Account Director: Svetlana Borissova
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Highest Rated

Guest's picture

who cares...... :D

<333333333 it!!!!

Guest
Guest's picture

I really like it!

Guest
Guest's picture

good

Guest
jackmancer2017's picture

Simple, but good.

jackmancer2017
Rastamathamba420's picture

nice! its good

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

jackmancer2017's picture

Though, I'm thinking now, children don't really have such autographs. They usually write their names if they write an autograph at all.

jackmancer2017
Guest's picture

maybe your not thinking at all Mr Jackmancer. The ad is for ADULTS to sign up and help the childeren. So these would be adult autographs.

good ad. works hard. not really pleasing on the eye but get's the message across

Guest
jackmancer2017's picture

Not really. First is from adult, second from children. Who's heartbeat should it represent otherwise?

jackmancer2017
Dzsoi's picture

Kids' heartbeats and adult signatures. Adult signatures /cause/ -> kids' heartbeats /effect/
Come on, it's not so hard...

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
pierrelastname's picture

The signatures come from people who help children!

pierrelastname
Activity Score 2869
Copywriter
Ramezani's picture

This idea ist awesome. I would give 9 of 10. But the execution is not good. looks a bit loveless :-)

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

Awesome! 11 of 10.!!!

Guest
pierrelastname's picture

I really like this serial of ads.

pierrelastname
Activity Score 2869
Copywriter
aido's picture

Puts some new life into the old cardiotocograph visual. Well done.

aido
Activity Score 49
Art Director |

a-doh.com

Dzsoi's picture

Signatures forming an object ("find the job best suits you") or animal ("save species") etc. has been done before, yes. But this is the best, here is the strongest connection: a signature means several heartbeats (and that means life goes on). No signature - people dying. Perfect demonstration of the message, I personally love it.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Yes, it's a good idea, unfortunately done so increadibly many times before...

Guest
Guest's picture

Done:

http://ccsp.com.br/novo/pop_pecas.php?id=13827

Advertising Agency: Giovanni, FCB - Brazil
Creative Directors: Adilson Xavier, Cristina Amorim e Fernando Barcellos
Art Directors: Marcelo Lobo e Daniel Gomes
Copywriter: Rafael Pitanguy
Published: 2006

Guest
Guest's picture

who cares...... :D

<333333333 it!!!!

Guest
Guest's picture

It's a good idea!!!!!!!

Since 2004. London Festival Finalist

: )))))))))))))))

Guest
JCSaiKrishna's picture

Awesome ideation!

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Guest's picture

done. a quadrillion times.

Guest
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