Diggin' for Soul Vinyl

Agency Network: 
August 2009

"Diggin' for" means "searching for", and it is common slang among vinyl enthusiasts.

Print advertisment created by DDB, Denmark for Merchant Records, within the category: Recreation, Leisure.

Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Director / Copywriter: Mikkel Møller
Photographer: Thomas Juul

Comments (13)

Log in or register to post comments
Arkadiusz's picture
Activity Score 1275

And they did it four times? Whether somebody is able to explain what for?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

scarfinati's picture
Activity Score 843

ridiculous see/say

Zeus's picture
Activity Score 906

If you're diggin' for the same idea four times

Pedestrian's picture
Activity Score 492

No way. Did someone really do this? Terrible.

Guest's picture

Literally I'm being literal when I say this could have been a lot better.

bknowlden's picture
Activity Score 3647

not only is it a pun its a pun that needs explaining and then still doesn't make sense.

Perro Loco's picture
Perro Loco
Activity Score 20

I don't like very much. Hermanos, what is "diggin"?

beckspuppy's picture
Activity Score 87


Guest's picture

This is the worst example of 'same idea done multiple times'. They may as well have used the same photo in all 4 ads.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Epic fail.

just write's picture
just write
Activity Score 651

what the heck?... what is this?

PERP's picture
Activity Score 433

I agree with Zeus comment - maybe if the "digging" processes were different it would actually be interesting to see all 4 of them - as it is it is always demanding that we read the punch-line and.. well, it is not interesting enough to create that will, now is it?...

.: look for the green giant on the label :.

Guest's picture

when i saw it from afar i thought this is some sort of anti-landmine ad . with a line like "would you like your kids to find this in the garden?"