Advertisement

Thrilling Trips, 3

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt Matt/Alster, Germany
Chief Creative Officer: Armin Jochum
Creative Director: Christian Fritsche
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
Scriptwriter: Georg Baur, Torben Otten
Agency Producer: Marcus Loick
Account Supervisor: Sonja Stockmann
Account Manager: Nils Heimes, Sophie Lewens
Log in or register to post comments
Anonymous Author's picture

Boom tish.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

keithstoeckeler's picture

Pretty boring for Benz

keithstoeckeler
Activity Score 425
Guest's picture

Uh-oh "947 kms have worn me out"? Despite driving around in a Mercedes? Tsk, tsk.

Guest
jackmancer2017's picture

Wasn't it Hegarty who said "I just don't think people read ads."? Well, I think that definitely applies to this one.

jackmancer2017
Guest's picture

i think he needs a blog to write it down.

Guest
Billoughsby's picture

Yeah. he's not someo-ne you disappoint.

Billoughsby
Activity Score 5144
Art Director |

That's it.

atb2005's picture

I stopped reading after paragraph 3. Long copy - funny or not - is a BIG no no. It works only in rare cases.

atb2005
Activity Score 13557
CUTIEPIE's picture

OMG the most boring ad ever!!!!!! Sorry guys no actual luring into reading, non what so ever!!! :(

CUTIEPIE
Activity Score 347
desailly's picture

Hmm.

I was just scrolling through and got more than a little excited to see a long copy ad. I miss them: despite what some people think, there are plenty of folk out there who are happy to read long copy. I'm one of them.

But this one leaves me a little confused. I don't understand why it's in English, for a start, but I guess that doesn't really matter. The point is that it takes you on a reasonably long journey for an incredibly weak punchline. There's a little whiff of Bobby Ewing in here. If you carry someone off under false pretences, you'd better seriously entertain them on the way and finish in spectacular fashion. And - sorry - I don't feel paid off. I feel ripped off.

desailly
Activity Score 470
Copywriter
Featured Content

Latest Collections

Advertisement