Thrilling Trips, 3

Agency Network: 
September 2010

Print advertisment created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt Matt/Alster, Germany
Chief Creative Officer: Armin Jochum
Creative Director: Christian Fritsche
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
Scriptwriter: Georg Baur, Torben Otten
Agency Producer: Marcus Loick
Account Supervisor: Sonja Stockmann
Account Manager: Nils Heimes, Sophie Lewens

Comments (9)

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Anonymous Author's picture
Anonymous Author
Activity Score 1541

Boom tish.

Write a wise saying and your name will live forever – Anonymous.

keithstoeckeler's picture
Activity Score 425

Pretty boring for Benz

Guest's picture

Uh-oh "947 kms have worn me out"? Despite driving around in a Mercedes? Tsk, tsk.

jackmancer2017's picture
Activity Score 6992

Wasn't it Hegarty who said "I just don't think people read ads."? Well, I think that definitely applies to this one.

Guest's picture

i think he needs a blog to write it down.

Billoughsby's picture
Activity Score 5144

Yeah. he's not someo-ne you disappoint.

That's it.

atb2005's picture
Activity Score 13557

I stopped reading after paragraph 3. Long copy - funny or not - is a BIG no no. It works only in rare cases.

CUTIEPIE's picture
Activity Score 347

OMG the most boring ad ever!!!!!! Sorry guys no actual luring into reading, non what so ever!!! :(

desailly's picture
Activity Score 470


I was just scrolling through and got more than a little excited to see a long copy ad. I miss them: despite what some people think, there are plenty of folk out there who are happy to read long copy. I'm one of them.

But this one leaves me a little confused. I don't understand why it's in English, for a start, but I guess that doesn't really matter. The point is that it takes you on a reasonably long journey for an incredibly weak punchline. There's a little whiff of Bobby Ewing in here. If you carry someone off under false pretences, you'd better seriously entertain them on the way and finish in spectacular fashion. And - sorry - I don't feel paid off. I feel ripped off.